Sweet Cat is a brand and retail chain in the emotional purchase category: Asian sweets, cute stationery, toys, gifts, and lifestyle goods.

People come to us not only for a specific item but for the mood, impression, gift, and wow effect. We create stores where you want to browse the shelves, choose gifts, and return again.

Today, Sweet Cat is:

• 17 own stores in 13 cities;
• 10 franchised outlets under the brand;
• in-house development of part of the assortment — from idea and design to finished product;
• annual turnover — hundreds of millions of rubles.

This is a new position. Previously, the commercial function was distributed among people; now, we are consolidating it into one pair of hands.

Task for the year: to build systematic management of assortment, procurement, pricing, marketing, and inventory.

Specific goals:

• non-moving stock: reduce by 3–4 times;
• inventory turnover: reduce by 2.5 times;
• revenue: +15–20 million ₽ per month;
• restore comparable sales growth;
• increase gross profit;
• assemble and develop a commercial block team.

Area of Responsibility:

Assortment and categories, procurement (Russia + China), private label, pricing and promotions, marketing and brand, design and creative. Key metrics: revenue, gross profit, inventory levels, non-moving stock, turnover.

You are responsible for product, prices, and traffic.

Starting Conditions

There is no direct reporting within the commercial block yet. You will manage category managers, designers, marketers — and in parallel, build the structure so that in a year you have a team of heads of departments.

Tasks:

• Develop and implement a commercial strategy and category management.
• Determine what we sell, in what volume, at what price, and to whom.
• Manage procurement — from forecast to delivery.
• Reduce non-moving stock, increase inventory turnover.
• Develop private label and exclusive products.
• Strengthen marketing and brand (traffic and brand awareness).
• Influence revenue, gross profit, inventory levels.
• Build a team and processes so that the system works without you.

Who we are looking for

Experience (MUST HAVE):

• assortment management in a retail chain (from 10 stores or turnover from 300 million);
• category management and procurement;
• responsibility for revenue, profit, inventory levels;
• confirmed case studies of reducing non-moving stock and increasing inventory turnover;
• team management and process building.

Will be an advantage:

• working with China, private label development, marketing and creative management, experience in e-commerce / franchise / wholesale, building a commercial function from scratch.

Conditions

• Compensation: 180,000–250,000 ₽ net + quarterly bonus for KPIs (revenue, profit, turnover, non-moving stock).
• Reporting: to the owners.
• Format: office in Ivanovo; for non-residents — remote work with regular visits (1–2 times every 2–3 months).
• Employment: Labor Code of the Russian Federation.
• Starting team: category managers, designers, photographers, marketers.

In your cover letter: describe one project where you improved the assortment or product model. Indicate the scale, problem, actions, and result (with numbers).

Apply if you are ready to be responsible for the commercial results of the entire network and build a system on which the business will scale.