The jewelry chain Sunlight is looking for a Brand Director to develop the brand.

Mission:

• To transform a strong brand into an even stronger one. By building a clear strategy and managing Sunlight's identity, you will directly influence business growth, strengthening emotional connection with the audience and creating a fashion for jewelry in Russia.

Responsibilities:

• Develop a development strategy: create and implement a long-term strategy, defining its unique positioning and development vector for years ahead.
• Manage brand DNA: be the main guardian of brand identity, controlling all touchpoints with consumers – from visual style to communication tone.
• Plan and integrate: form an annual marketing plan, integrating brand activities (advertising campaigns, special projects, digital) into the overall business strategy of the company.
• Control at all stages: manage the full cycle of marketing projects – from brief and creative idea to implementation and post-analysis, including effective planning and optimization of the marketing budget.
• Be an analytics expert: conduct in-depth analysis of the market, competitors, and target audience behavior to ensure our decisions are not only creative but also maximally relevant and effective.
• Unify teams: coordinate the work of cross-functional teams (purchasing, PR, SMM, digital, advertising department, contractors) to achieve synergy and maximum effect from all marketing activities.

We are looking for an employee who:

• Is strategic about brand management: has at least 3 years of experience in a similar position and successful brand development/relaunch cases, confirmed by market results.
• Has a modern view of marketing: combines innate curiosity and passion for new trends with the cool head of an analyst, capable of working with data and metrics.
• Possesses developed strategic and creative thinking: can see the big picture, yet is able to generate unconventional ideas and has excellent visual awareness.
• Has effective management skills: can lead cross-functional teams and build productive interaction between different departments without direct administrative power.
• Has strong communication skills: can persuasively present ideas to top management, defend budgets, and argue for the value of marketing in terms of business indicators.
• Has systemic thinking and proactivity: is a positive, initiative-taking, and team-oriented player, ready to take responsibility for results.

About this role in the organization:

• A real opportunity to manage the №1 brand: shape the image of a market-leading company that sets trends in a huge and competitive market.
• Direct impact on business: your strategies and campaigns will directly influence sales, audience loyalty, and marketing metrics of a multi-million turnover company.
• Breadth of responsibility and authority: work with all aspects of marketing – from global positioning and research to digital and effectiveness analysis.
• Work in a market leader with a stable position and ambitious growth plans, where your professionalism will be highly valued and open new horizons.

What we offer:

• Competitive salary and bonuses (discussed based on interview results).
• Comfortable conditions: modern office in the "Zenith-Plaza" business center (m. Shchukinskaya/Strogino) with corporate transfer, 5/2 schedule from 9:00 to 18:00 (office).
• Career in a leader: work in a company with a 30-year history and clear prospects for professional growth.
• Scale and ambition: you will have access to the resources of a market leader to implement the boldest marketing ideas.