Task: grow the advertising budget from $1M to $10M per month.
We are an international educational company in the field of health and conscious living, operating in the US, UK, and European markets. We create courses on health, movement, and mental well-being — products that truly change people's lives.
We are building the largest project in the world in its niche — and we are successfully moving along this path. A company with an advertising budget of $1M+/month, revenue growth of 2–3x over the last year, and a plan to x3 the budget this year. 300+ courses, a powerful Meta channel, direct sales, clean unit economics, and a strong team of professionals.
The goal is to enter the top 5 global edtech projects in the wellness sector in the coming years.
What the candidate receives:
- Scale — $1M+/month under management, with a target of $10M/month. Only a few companies manage this volume.
- Responsibility and decision-making freedom — full ownership of product categories: course portfolios, P&L, new directions. You propose, launch, and scale.
- Speed — no unnecessary approvals. We encourage quick and independent decision-making.
- Remote work — from anywhere in the world, except Russia and Belarus, with a contract with a foreign legal entity.
- Team — a cohesive team of professionals with high standards, who genuinely help each other and move quickly.
- Development — strong network, budget for top advertising and AI tools, training, and expert consultations from market professionals.
Area of Responsibility:
- Fulfillment of sales plan through all acquisition channels;
- Management of advertising budget of $1M+/month — Meta, Google/YouTube, TikTok, and others;
- Scaling effective campaigns, stopping ineffective ones, launching new ones;
- Funnel optimization — offers, landing pages, creatives, tests, conversion optimization;
- Team management — media buyers, creative producers, contractors;
- New product categories — hypotheses, launch, P&L, management of the current portfolio.
Who we are looking for:
- CMO / Head of Growth / Performance Lead with direct responsibility for revenue;
- Managed budgets of $10K/day in Meta, Google/YouTube, TikTok;
- Built direct sales funnels — purchase on a landing page or direct subscription;
- Verticals: edtech, wellness, subscriptions, e-commerce — international markets;
- Data-driven decisions: CAC, LTV, ROMI — working language;
- Hands-on approach, not just delegating to the team;
- Uses AI tools in daily work;
- English B2–C1.
How to Apply:
Cover letter is mandatory. In your letter, please include:
- Your best case study — channel, budget scale, impact on revenue, figures, growth dynamics.
- What would you investigate first in our model to find the main growth lever.
