Title: Head of Product Marketing Center (B2B)
Company: MTS
Location: Moscow
Experience: More than 6 years
MTS B2B is a large business with a wide portfolio of products and solutions, several client segments, and sales channels.
We are looking for a Head of Product Marketing Center. The goal of the role: to transform product marketing from a product support function into a function that will help the business determine what, to whom, and how to sell, and rebuild product marketing for this task.
Responsibilities:
- Strengthen market expertise. Systematically identify customer needs, market opportunities, and new growth points;
- Build portfolio prioritization. Form well-reasoned recommendations on which products, segments, and commercial initiatives are worth investing resources in;
- Develop complex solutions. Transition from promoting individual products to offerings that solve clients' business tasks;
- Increase GTM effectiveness. Link product strategies with segments, sales channels, and specific commercial results;
- Change the operational model. Build effective interaction between products, marketing, and sales, establish unified approaches to planning, launches, and performance evaluation.
What we expect from the candidate:
- 10+ years in B2B (IT/telecom/digital services), including 3–5 years in leading Product Marketing or GTM teams. Experience with a complex portfolio and multiple sales channels;
- Experience in market, competitor, and customer analysis to identify growth points and portfolio prioritization;
- Experience in developing and launching commercial strategies for bringing B2B solutions to market, managing the sales funnel;
- Skill in forming value propositions, positioning solutions, and influencing the product roadmap;
- Understanding of B2B business economics (profitability, CAC, LTV, unit economics) to evaluate initiative effectiveness;
- Experience in building interaction processes between products, marketing, and sales, as well as planning commercial results;
- Ability to independently identify business growth opportunities;
- Ability to negotiate with stakeholders (CPO, sales) without administrative authority and transform processes;
- Focus on revenue and business results, readiness to make decisions in conditions of uncertainty, and responsibility for results.
What we offer:
- Voluntary medical insurance from the first month of employment, including dental care. We also cover 50% of the cost of the voluntary medical insurance policy for relatives;
- Accident insurance from the first month of employment. Financial assistance in difficult life situations;
- In-office general practitioner and massage services. Psychologist consultations and employee support program;
- Vacation of 28 calendar days + 3 days for irregular working hours;
- Reimbursement of expenses at the employee's discretion, e.g., for sports, mortgage, or food. Special offers from partners and discounts on MTS ecosystem products;
- Company-paid mobile communication and preferential tariffs for loved ones;
- Subscription to the online cinema KION, KION Music service, KION Strokhi book service, unlimited messengers and social networks;
- Own corporate university, online library, and paid external training for career development.
