A sports apparel brand INFLAVE is looking for a Marketing Director.
INFLAVE is launching a new premium athleisure sports apparel brand. The brand is preparing for its first drop and is currently seeking a strong marketing leader to build the launch and growth strategy from scratch.
They are looking for someone with a deep understanding of brand launch processes, target audience, growth channels, content, and influencer marketing.
Responsibilities:
- Develop the brand launch marketing strategy: positioning, key messages, priority channels, funnel, and growth plan
- Build a promotion system: content, influencer marketing, community, PR, collaborations, and other relevant channels
- Manage the launch and results: set hypotheses, define priorities, control budgets, deadlines, quality, and effectiveness
- Build and strengthen the team: identify the roles and contractors needed at each stage, assign tasks, and monitor execution
- Work with metrics: understand which indicators are important for the brand at the start and analyze results
Candidate Expectations:
- Experience in fashion / sportswear / wellness / beauty / lifestyle or a closely related niche for 3+ years
- Experience launching a brand from scratch or scaling a brand
- Experience with e-commerce and digital promotion channels
- Experience with content, influencers, creators, community, or brand communications
- Strong visual awareness and understanding of premium / clean / modern aesthetics
- Ability to manage teams, contractors, budgets, and results
- Readiness to work in a dynamic launch environment where autonomy, speed of decision-making, and accountability for results are crucial
Will be an advantage:
- Own network of creators, influencers, photographers, stylists, production teams, or PR contacts
- Experience building a content system, influencer marketing, or community from scratch
Company Offers:
- The opportunity to become a key player in launching a new brand
- Direct interaction with the founder and influence on strategy
- Space for bold decisions, creativity, and initiative
- Competitive compensation — discussed individually with the successful candidate
- Remote work format
Please include in your cover letter:
- 2-3 projects where you were responsible for brand launch or growth. Briefly describe your role and the results achieved
- Your salary expectations
