Publishing house Eksmo is looking for a Head of Editorial Marketing Department for the Eksmodetsvo division.
Eksmodetsvo is one of the largest divisions of Eksmo Publishing House, specializing in children's and young adult literature.
They are looking for an experienced manager who will build the promotion strategy for the editorial department and lead a team of 25 specialists (branding, PR, digital promotion).
Responsibilities:
- Develop and adjust the editorial department's marketing strategy, considering the market and competitor activities
- Manage a team of 25 specialists (4 heads of departments reporting directly: branding, PR, digital)
- Be responsible for the marketing budget: planning, expenditure control, effectiveness evaluation (ROI)
- Build and optimize the department's business processes, implement automation
- Present marketing initiatives to management and key partners
- Establish communication between editorial departments and marketing
- Track trends in the children's literature market and implement relevant promotion tools
- Select and develop the department's team
Candidate Requirements:
- Higher education (marketing, economics, journalism/publishing); additional education in marketing or an MBA is a plus
- 5+ years of experience in marketing, with 2–3 years in a management position
- Experience as Head of Marketing Department / Deputy Marketing Director / Marketing Director
- Experience in the publishing business, media, or FMCG; experience with children's products/content or in retail will be a big plus
- Proficient in Word, advanced Excel (pivot tables, formulas); knowledge of 1C, BI systems, CRM, web analytics services is a plus
- English language Upper-Intermediate and above is welcome
- Leadership, systematic thinking, stress resistance, results orientation, creativity
- Understanding of the specifics of the children's and parent audience, willingness to work at the intersection of creativity and commerce
Company Offers:
- Large-scale tasks and work with well-known children's brands in the editorial portfolio
- Real influence on the editorial marketing strategy
- Stability of a large company — a leader in the publishing market
- Voluntary medical insurance (DMS)
- Discounts on the publishing house's books
- Corporate training
- Professional growth opportunities
- Occasional business trips (up to 10% of working time) — book fairs, regional meetings
