Conduct customer segmentation and formulate product hypotheses for new directions based on it. Segment B2B segments by industry, business size, needs.
Organize the verification of value propositions for different segments: collect and analyze data on the market, competitors, and customer insights to confirm or refute hypotheses.
Estimate revenue potential for hypothetical marketing activities and new product offerings — build financial models for each scenario.
Test sales channels and tariff policies for new products for different market segments, identify the most effective combinations.
Develop a complete sales kit: presentations, case studies, scripts, objections for transferring the product to the sales department and successful sales launch.
