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Grade
Junior
Experience
from 1 years
Work Format
Remote
Employment
Full-time
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Marketer Wanted
We are looking for a marketer who will be responsible for acquiring new clients, analyzing the effectiveness of advertising channels, and increasing conversion at each stage of the funnel.
▪️Responsibilities: ▫️Analyze the primary client funnel: from the first contact with advertising to product application and issuance. ▫️Evaluate the effectiveness of advertising campaigns, traffic sources, and affiliate networks. ▫️Monitor key performance indicators: CPA, CPL, CPC, CPI, CAC, CR, ROI, and issuance cost. ▫️Identify reasons for performance decline, propose and test solutions for improvement. ▫️Prepare regular reports on primary client acquisition and marketing activities. ▫️Participate in the launch and optimization of CRM communications: SMS, Email, Push, Web Push, Telegram, and others. ▫️Assign tasks to designers, developers, and other related specialists. ▫️Collaborate with Marketing, Risk, Contact Center, IT, and Analytics teams.
▪️What we expect: ▫️At least 1 year of experience in marketing, CRM, performance marketing, affiliate marketing, or client acquisition management. ▫️Understanding of lead generation processes and the new client acquisition funnel. ▫️Knowledge of major digital channels: Google Ads, Meta Ads, Yandex Direct, CPA, and affiliate networks. ▫️Ability to analyze marketing metrics, evaluate campaign effectiveness, and make data-driven decisions. ▫️Experience in preparing regular reports and working with large volumes of data. ▫️Proficient in Excel or Google Sheets, experience with CRM systems and analytical tools. ▫️Ability to formulate technical specifications and coordinate work with related teams. ▫️Analytical thinking, attention to detail, and accountability for results. ▫️Strong communication skills, initiative, and ability to meet deadlines in a multitasking environment.
▪️Will be an advantage: ▫️Experience with CRM communications and automated customer scenarios. ▫️Knowledge of SQL for independent data retrieval and analysis. ▫️Experience in a Data Analyst position or related roles involving analytics and data management. ▫️Experience in microfinance organizations, banking, fintech, or e-commerce.
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