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Кредит 24
Kazakhstan13 hours ago
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Grade
Junior
Experience
from 1 years
Work Format
Remote
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Marketing Manager / Kredyt24 📍️️️️️️Remote
Kredyt24 is the first Kazakhstani online microcrediting service that allows citizens to obtain small loans remotely via the internet.
We are looking for a marketer who will develop new client acquisition, analyze the effectiveness of advertising channels, and increase conversion at each stage of the funnel.
What you will be doing: • Analyzing the primary client funnel: from the first contact with advertising to product application and issuance. • Evaluating the effectiveness of advertising campaigns, traffic sources, and partner networks. • Monitoring key performance indicators: CPA, CPL, CPC, CPI, CAC, CR, ROI, and issuance cost. • Identifying reasons for performance decline, proposing and testing solutions for improvement. • Preparing regular reports on primary client acquisition and marketing activities. • Participating in the launch and optimization of CRM communications: SMS, Email, Push, Web • Push, Telegram, and others. • Setting tasks for designers, developers, and other related specialists. • Interacting with the Marketing, Risk, Contact Center, IT, and Analytics teams.
What we expect: • At least 1 year of experience in marketing, CRM, performance- or affiliate marketing, or client acquisition management. • Understanding of lead generation processes and the new client acquisition funnel. • Knowledge of major digital channels: Google Ads, Meta Ads, Yandex Direct, CPA, and partner networks. • Ability to analyze marketing metrics, evaluate campaign effectiveness, and make data-driven decisions. • Experience in preparing regular reports and working with large volumes of data.
For communication and resume submission: TG: recruiter contact
