Your tasks:

• Performance analytics: analyze the effectiveness of performance marketing, identify growth opportunities, optimize advertising budgets, and implement and scale smart attribution.
• A/B testing: design, launch, and evaluate the results of A/B tests to validate marketing hypotheses.
• Cross-functional interaction: work closely with the marketing team, other analysts (product and web analysts) to set up correct tagging and end-to-end funnels, as well as act as a client for data engineers when setting tasks for improving the data warehouse and ETL pipelines.

Our requirements:

• At least 3 years of experience in marketing or product analytics.
• Deep understanding of marketing metrics and unit economics: confident work with ROMI, ROAS, CAC, LTV, CPO, CPA, Retention Rate, Churn Rate, and conversion rates (CR) at all stages of the user journey.
• Ability not just to calculate indicators, but also to understand their interrelationships, identify anomalies, and draw conclusions for the business.
• Proficient in SQL (writing complex queries, window functions, optimization). Good command of Python (Pandas, NumPy, SciPy) for solving analytical tasks and statistical evaluation of experiments.
• Experience with web and mobile analytics systems (Yandex.Metrica, AppMetrica), clear understanding of mobile tracking specifics and deep link logic.
• Ability to defend your conclusions with arguments to clients and proactively seek insights in data.
• Experience with AppsFlyer will be a big plus. Understanding how data pipelines work, basic knowledge of Airflow (ability to read others' code/logic).

Our conditions:

• Office - m. Shelipikha station: hybrid or remote format.
• Employment in accordance with the Labor Code of the Russian Federation.
• Extended social package (VHI + dentistry).
• Prospects for professional and career growth.
• Work in an ambitious team.
• Discounts in all Inventive Retail Group chains (restore:, Samsung, Street Beat, Mir Kubikov, Hiker, Amazing Red, Unode50), discounts in partner companies (fitness, lending, travel, entertainment), contests with valuable prizes.