Lead Traffic Manager (Mobile App)

We offer:

• Work in one of the most famous and successful restaurant projects in Moscow;
• Official employment according to the Labor Code of the Russian Federation (vacation and sick leave are paid);
• Work schedule: 5/2, hybrid format possible after probation period;
• Fitness compensation;
• Free meals prepared by our professional chefs;
• Corporate discount in our restaurants and special offers from partner companies;
• Modern office in Krylatskoye.

Responsibilities:

• Independent launch, management, and scaling of performance campaigns for attracting UA and RET traffic to a mobile app via Yandex.Direct;
• Management of budgets, bids, targeting, creatives, and optimization events;
• Daily and weekly optimization based on KPIs; timely identification and disabling of problematic sources/combinations;
• Proactive generation of ideas, tests, and hypotheses aimed at optimizing results and scaling volumes;
• Testing new audiences, sources, formats, geos, and creative approaches; implementation of new solutions;
• Organization of A/B testing processes and hypothesis validation;
• Improvement of placement results: working with account settings, identifying and proposing new platforms for launch;
• Competitor analysis and market trend monitoring;
• Work with trackers, events, segments, and funnel reports (AppsFlyer, AppMetrica);
• Setup and control of conversion transmission from the app to Yandex advertising system;
• Analysis of mobile funnel efficiency;
• Control of attribution quality and data transfer correctness between advertising systems, mobile analytics, and internal BI;
• Development of media plans, forecasts, and tactical recommendations: volume, cost, KPI, budget split by campaigns;
• Formulation of hypotheses for increasing the volume of quality users and LTV;
• Building and maintaining a loyal audience (working with the retention funnel);
• Interaction with designers for campaign launches and creatives;
• Collaboration with analysts and developers for implementing new events and improving data quality.

We expect:

• Independence and proactivity — readiness to generate ideas, tests, and hypotheses independently;
• Experience in end-to-end management of mobile app performance campaigns — from media plan to daily optimization;
• Expert proficiency in Yandex.Direct, including work with auto-strategies as an AI tool: by 2026, key decisions on bids and targeting will be made by the algorithm, so understanding how to configure signal quality (microconversions, offline conversions, CRM integration) is important, not just manual settings;
• Deep understanding of mobile attribution: click-through vs. view-through, attribution windows, re-attribution, Deep Links, postback mechanics;
• Confident command of AppsFlyer, Yandex AppMetrica, Yandex Metrica;
• Understanding of the current state of iOS attribution: SKAdNetwork (the main working standard when ATT is abandoned) and AdAttributionKit (the successor to SKAN, being implemented gradually and unevenly across networks) — it is important to understand the differences and limitations of both;
• Basic SQL; experience with DataLens or similar BI tools;
• Understanding of key performance indicators: LTV, CAC, CPO, ROAS, ROMI, ДРР, ARPU/ARPPU, CPI, first/repeat purchase cost, Retention D7/D30, new client share;
• Ability to independently create a media plan and funnel forecast: volume, cost, KPI, budget split by channels;
• Experience with anti-fraud systems (FraudScore, P360, and similar), understanding of key fraud metrics and practice in traffic cleaning.

What is especially important in this role:

• Experience promoting an app with an audience of 100k+ MAU;
• Experience in e-commerce, food delivery;
• Experience with offline conversions.