Kofemania is a place where talented professionals work and the boldest projects are realized! For over 24 years, we have been setting trends in the market and constantly developing. We are waiting for you to join the team of the best in their field!
We offer:
- Work in one of the most famous and successful restaurant projects in Moscow;
- Formal employment according to the Labor Code of the Russian Federation (vacation and sick leave are paid);
- Work schedule: 5/2, hybrid format is possible after the probation period;
- Fitness compensation;
- Free meals from our professional chefs;
- Corporate discount in our restaurants and special offers from partner companies;
- Modern office in Krylatsevo.
Responsibilities include:
- Independent launch, management, and scaling of performance campaigns for attracting UA and RET traffic to the mobile application through Yandex Direct;
- Management of budgets, bids, targeting, creatives, and optimization events;
- Daily and weekly optimization by KPI; timely identification and disabling of problematic sources/connections;
- Proactive generation of ideas, tests, and hypotheses aimed at optimizing results and scaling volumes;
- Testing new audiences, sources, formats, geos, and creative approaches; implementation of new solutions;
- Organization of A/B testing processes and hypothesis verification;
- Improving placement results: working with account settings, searching for and proposing new platforms to launch;
- Competitor analysis and market trend tracking;
- Working with trackers, events, segments, and funnel reports (AppsFlyer, AppMetrica);
- Setting up and controlling the transfer of conversions from the application to the Yandex advertising system;
- Analysis of the mobile funnel efficiency;
- Control of attribution quality and correctness of data transfer between advertising systems, mobile analytics, and internal BI;
- Development of media plans, forecasts, and tactical recommendations: volume, cost, KPI, budget split by campaigns;
- Formation of hypotheses for increasing the volume of quality users and LTV;
- Formation and retention of a loyal audience (work with the retention funnel);
- Interaction with designers for campaign launches and creatives;
- Collaboration with analysts and developers on implementing new events and improving data quality.
We expect:
- Independence and proactivity — readiness to generate ideas, tests, and hypotheses yourself;
- Experience in independently managing mobile application performance campaigns “turnkey” — from media plan to daily optimization;
- Expert proficiency in Yandex Direct, including working with auto-strategies as an AI tool: by 2026, key decisions on bids and targeting will be made by the algorithm, so it is important to understand how to set the quality of signals (microconversions, offline conversions, CRM integration), not just manual settings;
- Deep understanding of mobile attribution: click-through vs view-through, attribution windows, re-attribution, Deep Links, postback mechanics;
- Confident proficiency in AppsFlyer, Yandex AppMetrica, Yandex Metrica;
- Understanding of the current state of iOS attribution: SKAdNetwork (the main working standard when abandoning ATT) and AdAttributionKit (the successor to SKAN, being gradually and unevenly implemented across networks) — it is important to understand the difference and limitations of both;
- Basic SQL skills; experience with DataLens or similar BI tools;
- Understanding of performance indicators: LTV, CAC, CPO, ROAS, ROMI, ДРР, ARPU/ARPPU, CPI, first/repeat purchase cost, Retention D7/D30, share of new clients;
- Ability to independently compile a media plan and funnel forecast: volume, cost, KPI, budget split by channels;
- Experience with anti-fraud systems (FraudScore, P360 and similar), understanding of key fraud metrics and practice of traffic cleaning.
What is especially important in this role:
- Experience promoting an application with an audience of 100k+ MAU;
- Experience in e-commerce, food delivery;
- Experience with offline conversions transfer.
