Vacancy: Senior INCENT Media Buyer (Rewarded UA)
Salary: $3000-5000
Work Location: Remote
Employee Qualification: Senior
Employment: Full-time
Vacancy Description:
GameGears.Online is a next-generation gaming studio, part of the international corporation GDEV. We are rethinking the approach to game creation, using AI tools and automation to accelerate development, scale content, and create a deeper, more dynamic gaming experience.
Product: Aliens vs Zombies: Invasion
We are looking for a senior buyer who will take over the incent direction entirely: the portfolio of rewarded sources, bidding, the design of the reward event funnel, and its systematic optimization.
What needs to be done:
- Attract players from incent/rewarded sources: playtime and loyalty networks, offerwalls, and GPT/rewards platforms; expand the portfolio of sources and test new partners
- Design and iteratively optimize the event funnel for each source. Determine the number of steps, the distribution of the reward budget among them, and the "anchor" point for a paying player
- Synchronize purchasing with the LiveOps calendar: launch incent cohorts for event windows with higher monetization and consider this when analyzing ROAS
- Manage bidding, budgets, and scaling speed by source / geo / platform / sub-source segments; maintain target CPA and ROAS while increasing volume
- Conduct commerce with networks: test budgets, negotiate CPI/CPE/CPA rates, rebates and bonuses, placement priority, access to betas and new formats
- Collaborate with analytics and partners to set up event mapping and S2S postbacks, monitor attribution accuracy and event integrity
- Control traffic quality: fraud, emulators and farms, multi-accounts, reward-hunters, anomalous CR between steps, scrub rate; blacklist sub-sources and platforms
- Calculate performance considering hybrid monetization:
- Test new sources, reward mechanics, creative formats, and landing pages within offerwalls
- Work in conjunction with game design/producers, LiveOps, and analytics, potentially: participate in the development of special configurations specifically for incent traffic
- Build and maintain an internal knowledge base on incent funnels and guides for each source.
- Automate work through active use of AI assistants for data collection, reporting automation, and summarization of findings
What we expect from you:
- 2+ years of traffic acquisition experience, with 1+ year specifically in incent/rewarded (playtime, loyalty, offerwall, GPT networks)
- Experience in mobile GameDev is mandatory; understanding of game progression, tutorial funnel, and in-game economy. Experience in TD / strategy / mid-core with LiveOps is a strong plus
- Understanding of incent economics: the balance of publisher's reward bid cost, CPE/CPA models, scrub, the impact of reward size on CR and player quality
- Practical experience with event funnels: setting up events, prioritization, testing funnel depth
