• In-App communications: prepare, publish, and optimize content within the application (banners, stories, messages) to increase engagement and conversion.
• Target marketing and segmentation: form client segments based on business objectives, launch targeted campaigns, analyze results, and scale successful solutions.
• Copywriting: write clear, simple, and understandable texts for all channels: push, in-app, SMS.
• Promotions and offers: participate in the development and implementation of promotional mechanics and prepare documentation: conditions, rules, and campaign periods.
• Analytics and reporting: evaluate campaign effectiveness, work with key metrics, draw conclusions, and prepare regular reports.

Who we are looking for:

• 3+ years of experience in target, CRM, or product marketing (fintech/e-commerce is a plus)
• Understanding of segmentation and client base management
• Ability to independently manage tasks from idea to completion
• Strong copywriting skills: concise, clear, friendly
• Confident work with metrics and analytics (CTR, CR, LTV, etc.)
• Experience in preparing documentation and interacting with different teams
• Attention to detail and responsibility for results