Marketing Research Manager (Auto.ru)
We are looking for a researcher to help marketing and product make data-driven decisions, rather than opinion-based ones.
You will work with a large digital product and research how users perceive the brand, communications, advertisements, product scenarios, and competitive offerings.
The focus of the role is on quantitative research for marketing and product: brand tracking, testing of advertisements and creatives, evaluation of advertising campaigns, audience research, and user experience. It will be important not only to collect data but also to explain what it means for the business and what decisions it helps to make.
Responsibilities:
- Conduct end-to-end research: from brief and hypotheses to presenting findings.
- Help teams evaluate the effectiveness of advertisements, creatives, and communication messages.
- Work with Brand Health Tracking and explain the dynamics of brand metrics.
- Conduct ad pre/post-testing, Brand Lift, concept testing, U&A, CSI/NPS.
- Identify drivers of awareness, consideration, and usage.
- Work with agencies and independently analyze results.
- Defend conclusions to marketing, product, and management.
- Build a research knowledge base and transform scattered results into a system.
Requirements:
- At least 3 years of experience in marketing research.
- Have conducted quantitative research or managed it from the client-side.
- Understand how brand tracking, ad material testing, and audience research are structured.
- Ability to translate a business question into a clear research plan.
- Understand the basics of statistics and can correctly interpret results.
- Ability to work with contractors: assign tasks, review questionnaires, control deadlines and quality.
- Prepare clear reports and present findings to the team.
- Not just show numbers, but help understand what to do with them next.
- Experience in IT, classifieds, marketplaces, or mass B2C products will be a plus.
- Proficiency in SPSS, R, Python.
- Experience in building brand tracking or a creative evaluation system.
We offer:
- Work in an office near Dynamo metro station. Hybrid work schedule.
- Voluntary medical insurance with dental coverage, including check-ups, reimbursement for medication purchases, and preferential insurance terms for family members. Also, accident and illness insurance.
- Career growth: take courses in soft and hard skills, develop with mentor support, and increase your level with a competency matrix and regular reviews.
- Strong community. You will work with experts in your field, share knowledge, speak at conferences, attend meetups, and write articles.
- Online consultations with psychologists, lawyers, financial specialists, and wellness coaches.
- Reimbursement for sports club memberships, T-Sport app for online classes.
- 3 additional days of vacation — can be used for rest or compensated.
- Special rates on T-Bank products and a wide discount program from partners.
- Competitive salary — to be discussed at the interview.
