Company: Imperial Mint
Location: Moscow
Experience: 3 to 6 years
Since 2012, the Imperial Mint has been offering unique, valuable, and authentic coins and medals to everyone interested in numismatics.
Our goal is to impress and surprise our clients, upholding the brand's core values: quality, high level of service, and mutual trust.
Our team of master medalists creates commemorative medals that are works of art and possess cultural-historical value.
More than 40% of our employees have been with the company for over 5 years, and we value our employees: we fully comply with the Labor Code of the Russian Federation, provide voluntary medical insurance with dental care, additional vacation days, and offer discounts on our products. We are already over 350 people, and we continue to grow, develop, and learn to be the best in everything, while remaining one big family.
We are looking for a department head for the marketing and sales department.
Responsibilities
- Managing the department, organizing team work.
- Budgeting, calculating financial efficiency when launching a new product.
- Working with promotion channels to improve efficiency in engaging different target audience segments: telemarketing, direct mailing, print.
- Creating and implementing a marketing strategy for existing and new products.
- Organizing the launch of new products and advertising campaigns: from idea development in collaboration with the product development department and P&L compilation to organizing sales, product subscriptions, and sales analysis.
- Analyzing the current product range, creating new assortment items in collaboration with the development department to meet market needs.
- Analyzing customer base potential and adapting marketing approaches and products to improve efficiency.
- Preparing reports for management with recommendations to increase channel effectiveness.
- Analyzing target audience purchasing behavior for new product launches.
- Working with analytical and accounting CRM systems, Anaplan, and other internal databases.
- Organizing and conducting Direct Marketing campaigns.
- Developing marketing activities within the segments of the database.
Requirements
- Practical marketing experience of at least 3 years, supported by knowledge; higher education in marketing is an advantage.
- Strong analytical skills, experience in conducting marketing programs and sales, understanding of what constitutes a product's P&L.
- Experience in product development and launch. Experience with TV advertising.
- Structural thinking, ability to write and present presentations.
- Experience launching advertising campaigns across various promotion channels: DM, telemarketing, digital, email, SM.
- Experience in budgeting for product launches and individual advertising campaigns.
- High level of responsibility and organization.
- Team player with strong leadership qualities.
Conditions
- Work in a large holding company.
- Employment according to the Labor Code of the Russian Federation, fully "white" income.
- Voluntary medical insurance after the probation period.
- Comfortable office within walking distance of the "Aviamotornaya" metro station – 12–15 minutes on foot.
- 5/2 work schedule, start of the working day is negotiable.
- Comfortable and modern office.
Our team consists of goal-oriented, talented, intelligent, and professional employees capable of solving non-standard tasks, developing, and implementing innovative technologies.
