Remote Vacancy.

Online school Foxford is looking for a Head of Product Growth to focus and build the product team's work for the implementation of a Product-Led Growth strategy. We need a senior product leader from the mass B2C segment with proven growth cases.

What you will do:

You will lead the Growth product team. The main goal is to implement the Product-Led Growth strategy.

Tasks:

• Build a pipeline for continuous hypothesis generation and testing. The key task is to radically increase the speed of testing product hypotheses/experiments and reduce Time-to-Market.
• Develop a well-founded data-driven user routing system: when the product sells itself, and when the user is seamlessly transferred to the sales department with all the necessary context.
• Build a unified purchase and payment flow so that acquiring products is as simple as possible and does not require sales department assistance.
• Implement and develop mechanics that ensure high user activation, registration, and engagement metrics before purchase.
• Develop product mechanics that implement organic PLG growth loops (including an updated referral system).

Candidate Expectations:

• Managed products or teams where growth was a key responsibility.
• Have successful growth cases in a mass, highly competitive market and can explain them in numbers.
• Have experience boosting growth through PLG mechanics (freemium, referral system, and others).
• Can quickly break down growth into drivers, limitations, and areas of effort.
• Know how to choose a focus and defend it before stakeholders.
• Have experience in accelerated development and/or testing of product hypotheses without development.
• Know how to manage a team: set the bar, help focus, grow strong product managers, and synchronize product, analytics, design, marketing, and sales.
• Are accustomed to being responsible for results in product and business metrics.

What will be considered a success:

In 3 months:

• Conduct an audit of the PLG strategy, create and prioritize a backlog of growth initiatives to grow key product metrics.
• Ensure the first releases with metric results.
• Ensure an increase in the speed of the hypothesis → MVP → experiment → scaling/rejection cycle.

In 6 months:

• The PLG loop provides a measurable contribution to the growth of the paying user base.
• Self-sustaining growth loops are implemented.
• Significantly increased release speed/reduced Time-to-Market.

Conditions:

• The opportunity to influence the strategy of one of the largest EdTech products in Russia.
• A strong team and a dynamic environment, many strategic tasks and challenges.
• Products and work on them – a real contribution to children's education.
• There is an opportunity to directly influence the product and improve it.
• Choose a convenient work format – full remote (within Russia) or working from a great office at m. Tulskaya (Moscow).
• Official employment (white salary, vacation).
• Market salary + annual review based on performance review results.
• Agile work, adequate planning, and clear goals.
• Flexible start of the day: the main thing is the result.
• Equipment provided – Macbook or Windows of your choice.
• Health care: Voluntary Medical Insurance with dentistry, corporate psychologist, sick leave compensation, online training. And if you catch a cold – a vitamin box will be sent.
• Development: learning foreign languages in corporate courses, discounts on "Foxford" products, access to an online library, and compensation for external training.
• Accredited as an IT company.

Hiring Process:

• Interview with a recruiter
• Test task
• Interview with the future manager
• Final interview with the Head of Department
• Offer

Apply with a cover letter:

• Explain why you are interested in the vacancy and indicate your salary expectations