Marketing Department Director (Telecom)

We are Ecomobile — a mobile communication management platform.

Our mission is to give people and businesses control over communication where work, money, safety, travel, and daily life depend on it. We are not just a business — we create an atmosphere where every employee feels important and valued.

Now we are looking for a Marketing Department Director to join our team.

Responsibilities:

• Development and implementation of a comprehensive company marketing strategy aimed at achieving KPI targets for revenue, profit, and market share.
• Analysis of market trends, consumer behavior (Customer Journey Map), and the competitive environment to identify growth opportunities.
• Management of all traffic channels
• Control of the effectiveness of each channel (ROMI, CAC, LTV) and reallocation of budgets in favor of the most profitable tools.
• Management of content strategy creation
• Development and launch of new products/services (Go-to-Market strategy)
• Formation, defense, and control of the marketing budget execution
• Implementation and development of end-to-end analytics (from first contact to purchase) for data-driven decision-making
• Regular reporting to founders: forecasts, actual results, optimization recommendations.
• Building a system of marketing KPIs for the entire department.
• Forming the organizational structure of the department, hiring, onboarding, and motivating staff (team size of 6 people).
• Setting tasks and controlling their execution
• Developing team competencies: training, certification, mentoring.
• Creating a corporate culture within the department and building effective interaction with the sales, IT, and customer service departments.

Requirements:

• Successful experience in the position of Marketing Director (CMO), Head of Marketing, or Head of the Marketing Department for 6+ years (telecommunications experience will be an advantage).
• Proven cases of optimizing marketing budgets during demand downturns or investment cuts (maintaining ROI/ROMI)
• Experience in building a marketing department "from scratch" or fully reorganizing a department under resource constraints (developing structure, regulations, KPIs, end-to-end analytics).
• Experience in implementing marketing processes into CRM systems (Bitrix24, AmoCRM, Salesforce) and automating routine tasks (workflows, approvals, reporting).
• Practical application of neural networks and AI in marketing
• Fluency in metrics CAC, LTV, ROMI, CR.
• Successful experience launching new products to market.

How we care for our employees:

• Comfort and atmosphere: A cozy workspace, a psychologically safe environment where you can be yourself, ask questions, and offer ideas;
• Work schedule 5/2 from 09:00 to 18:00;
• Office-based work format in Zelenograd / Hybrid;
• Development and training. Corporate training at our expense, a path to promotion;
• Corporate life. Exciting events, gifts, and team lunches.