MTS FinTech is one of the key areas of the MTS ecosystem. We create and develop services that help users manage their finances and benefit from them.
The CVM team (Customer Value Management department of the ecosystem) is looking for an experienced marketer who can increase sales of financial services.
We will need to form segmentation, develop communication strategies for segments, as well as analyze the funnel and find insights.
What you will do:
- Formulate and implement a CVM strategy for the debit card portfolio: from the moment of plastic/virtual card activation (Onboarding) to engagement in regular use (Usage) and churn prevention (Retention);
- Manage key portfolio metrics: MAU, transaction client share, Share of Wallet, card turnover (Volume), and limit/cashback utilization;
- Build and optimize trigger scenarios: design automatic sequences (push, sms, email, in-app banners) based on changes in customer transaction activity;
- Conduct in-depth funnel analysis: link marketing activities with customer product behavior within the MTS Bank application and the ecosystem. Find insights in the data and turn them into hypotheses;
- Manage PnL and Revenue: calculate campaign economics (ROI/ROMI), be responsible for incremental revenue from targeted marketing, and optimize communication costs (Cost per Click/Message);
- Package product USPs: translate complex product features (cashback conditions, interest on balance, partner subscriptions) into customer-friendly language of beneficial mechanics.
What we expect from you:
- 3+ years of experience in CRM/CVM marketing in fintech, retail, or telecom (with large data volumes);
- Excellent understanding of analytics: you understand the difference between correlation and causation, can correctly calculate incremental effect (Lift), and conduct long-term A/B tests with control groups (Holdout groups);
- Understanding of product Unit Economics: knowledge of LTV, CAC, ARPU, Churn Rate metrics;
- Experience with advanced marketing automation systems (e.g., Campaign Management / CDP / Mindbox / SAS Marketing Automation platforms);
- Experience with SQL for self-service data extraction and segmentation (without waiting for analysts) will be a plus.
What we offer:
- Convenient work format: a five-day work week from Monday to Friday, and a convenient start and end time for the workday can be agreed upon with your manager;
- Voluntary medical insurance from the first month of employment, including dentistry. We also cover 50% of the VMI policy cost for relatives;
- Accident insurance from the 1st month of work. Financial assistance in difficult life situations;
- General practitioner visits and massage at the office. Psychologist consultations and employee support program;
- Vacation of 28 calendar days + 3 days for irregular working hours;
- Reimbursement of expenses at the employee's choice, e.g., for sports, mortgage, or food. Special offers from partners and discounts on MTS ecosystem products;
- Mobile communication at the company's expense and preferential tariffs for loved ones;
- Subscription to the KION online cinema, MTS Music service, MTS Lines book service, unlimited messengers and social networks;
- Own corporate university, online library, and paid external training for career development.
