CVM (B2C) Team Lead
We are looking for a CVM Team Lead for the Client Development and Engagement Center. You will be involved in promoting telecom products. You will have a unique opportunity to work with big data, creativity, and analytics, influencing product development.
Your responsibilities will include:
- developing and launching communication strategies;
- analyzing the audience and its needs, initiating customer research and forming proposals for improving user experience based on the results;
- creating and implementing marketing campaigns, including testing and analyzing communications;
- collaborating with related departments, the product team, and the marketing campaign execution team;
- managing channels within marketing activities, understanding how they work (push, SMS, email, etc.);
- analyzing the effectiveness of advertising campaigns and optimizing them.
What we expect from you:
- at least 3 years of marketing experience;
- knowledge and understanding of the principles of advertising channels and attribution models;
- experience with web and app analytics systems;
- knowledge of segmentation and personalization principles;
- experience in independently launching marketing communications;
- A/B testing skills;
- SQL knowledge will be a plus.
What we offer:
- convenient work format: a five-day work week from Monday to Friday, with flexible start and end times that can be agreed upon with your manager;
- Voluntary Medical Insurance (DMS) from the first month of employment, including dentistry. We also cover 50% of the DMS policy cost for relatives;
- accident insurance from the 1st month of work. Financial assistance in difficult life situations;
- access to general practitioners and massage services at the office. Psychological consultations and employee support programs;
- 28 calendar days of vacation + 3 days for irregular working hours;
- reimbursement of expenses chosen by the employee, for example, for sports, mortgage, or food. Special offers from partners and discounts on products from the MTS ecosystem;
- company-paid mobile communication and preferential tariffs for relatives;
- subscription to the online cinema KION, MTS Music service, MTS Books service, unlimited messengers and social networks;
- our own corporate university, online library, and paid external training for career development.
