Media Planning Manager at Yandex Fabrika

Yandex Fabrika is a business division of Yandex focused on the independent production of consumer goods across various categories. We create new brands and launch them on the market. We value brand and product uniqueness, creativity, are not afraid to experiment, and implement solutions new to the market. We have creative freedom and a variety of tasks.

We are looking for a person who will be responsible for launching, developing, and promoting Fabrika's brands in Russia and on international markets.

What tasks await you

Media Planning You will be responsible for creating and implementing tactical media plans, conducting diagnostics of competitors' media placements, finding the most successful and effective points of media contact with the audience, participating in justifying media placements, and optimizing them.

Media Growth and Control You will form and control the annual media flowchart and budgeting, formulate clear briefs for the media agency, achieve growth in the brand's communication metrics in a team with media partners, track market trends, and propose experiments aimed at business growth in mass communication channels.

Analytics and Reporting You will need to handle comprehensive media channel analytics: monitoring KPIs (reach, engagement, conversion), forming reports with recommendations for optimizing content strategy and advertising campaigns, conducting competitive analysis and audience segmentation, as well as evaluating ROMI and working with web analytics systems to set up end-to-end analytics and increase the effectiveness of marketing activities.

We expect that you

• Have worked in a similar position at companies promoting a portfolio of brands, or at a media agency
• Understand how to combine classical channels (TV, OOH) with digital tools (performance, programmatic, targeting) and form a balanced media mix for reach, awareness, and sales
• Are able to see the full picture of user interaction: from segmentation and personalization to building KPIs and evaluating the effect
• Have planned and purchased placements in digital: hands-on launch experience is not required but will be a plus
• Have experience working with Mediascope
• Know how to align business objectives with communication and media objectives
• Can analyze past advertising campaigns and, based on the analysis, provide recommendations for future campaigns
• Are ready to interact with cross-functional departments
• Are proactive, strive for development, and open to new things