Head of Product Marketing Team

Your tasks

• Development of product marketing and team management in the subscription growth area.
• Formation and development of tariffs, offers, and promo mechanics to increase conversion and user value.
• Building a system of regular A/B tests and product/marketing experiments.
• Optimization of the entire funnel: acquisition, activation, upsell, renewal.
• Management of internal service promo tools (in-app placements, onboarding, banners, etc.).
• Development of CRM communications (email, push, in-app) considering the customer lifecycle and segmentation.
• Working with CDP and user data to enhance personalization.
• Analysis of metrics and initiatives to increase LTV, retention, ARPU, and reduce churn.

We expect

• 3-5 years of experience in product or marketing management.
• Mandatory experience with a subscription model: tariffs, offers, subscription funnel.
• Understanding of subscription service economics (LTV, churn, retention, ARPU, trial-to-paid).
• Practice of A/B testing and hypothesis management.
• Experience with acquisition/inbound channels and internal promo tools.
• Experience with CRM channels and segmentation (CDP or similar).
• Strong analytics and data-driven approach.

Will be an advantage

• Experience in streaming, media, or content services.
• Experience with trial/freemium models, upsell and renewal mechanics.
• Understanding of SEO as a product growth channel.

Working at START means:

• Competitive salary, annual bonus;
• Full compliance with the Labor Code of the Russian Federation (registration, payment of sick leave, vacations, etc.);
• A cool, modern office within walking distance of the Kiyevskaya metro station;
• Hybrid or remote work format and flexible start of the workday in agreement with the manager;
• Work equipment, an additional monitor, and other devices for comfortable work;
• Extended VHI program with dentistry and insurance for trips abroad;
• Attendance at industry conferences;
• Free subscription to the corporate discount service BestBenefits;
• And, of course, a START subscription, available on five different devices.