at Iskvar-optium. Minsk.
TASKS:
Brand Promotion and Awareness (Brand Awareness & PR):
- Promotion Strategy: Development and implementation of a comprehensive brand promotion strategy across all channels (own e-commerce, retail chain, marketplaces).
- Brand Awareness Growth (Brand Voice): Forming a unified brand voice and communicating Igermann's values to a mass audience. Positioning the brand as a leader in the premium leather accessories segment.
- Influencer Marketing and PR: Building long-term relationships with top bloggers, stylists, influencers, and media personalities. Launching high-profile news events, integrations, and cross-marketing collaborations.
- Image Content: Organization and production of large-scale shoots (campaigns, lookbooks, image videos) that emphasize the aesthetic of bag designs, the premium quality of genuine leather, and create a strong emotional response from the audience.
Deep Dive into Product and Design:
- Collection Creation: Collaboration with designers and technologists on the assortment matrix. Analysis of global fashion trends (shapes, ergonomics, palettes) and their adaptation to the brand's style.
- USP Development: Developing the ideology and semantic load for each model (why this shape was chosen, who it is for, how it integrates into a wardrobe).
Research and Development of New Materials (Leather R&D):
- Technology Immersion: Close interaction with partner tanneries. Research, selection, and joint development of unique textures, finishes, densities, and colors of genuine leather.
- Material Testing: Monitoring the wear resistance and behavior of new types of leather in finished products. The ability to tell customers a complex story of material creation in simple and inspiring marketing language.
REQUIREMENTS:
- Higher education (marketing, economics, design, or related fields).
- 3+ years of experience in the fashion segment (clothing, footwear, bags, accessories) as a Brand / Product Manager.
- Successful cases of running reach campaigns and working with influencers.
- Sincere interest in material science, textures, and willingness to work closely with production.
- Developed sense of style, high visual awareness, understanding of the concept of minimalism and "quiet luxury".
- This vacancy is planned for creation and filling.
CONDITIONS:
- Salary 3,800 BYN before tax.
- Full-time.
CONTACTS:
+375 17 390-78-35 (Natalia Fedorinchik)
