CRM Communications Manager

• Ensure the uninterrupted operation with the Club's fan base during CRM campaigns through various communication channels (triggered and marketing emails);
• Implement the CRM communications strategy;
• Develop and write functional requirements for the development of the CDP system/emailing system;
• Carry out mailings, including writing the text of the mailings;
• Participate in events aimed at qualitative and quantitative growth of the Club's subscriber base;
• Create email templates, prepare content and visual elements;
• Prepare a content plan and communication scenarios for the subscriber base;
• Set up and launch CRM campaigns;
• Set up recipient segments and communication chains;
• Prepare reports on launched CRM campaigns, analyze their effectiveness, propose optimization options for key performance indicators (Open Rate, Click Rate, Click to Open Rate, Conversion, etc.);
• Competitor analysis;
• Participate in tender preparation, obtaining proposals from third-party companies

Experience: 3 to 6 years Key skills: MS Excel, Project Management, CRM Systems, Digital Products, Analytical Thinking

• Higher education, preference given to marketing;
• At least 3 years of experience in CRM marketing;
• Experience with loyalty programs;
• Understanding of CRM processes, knowledge of sales tools in direct and digital channels;
• Knowledge of marketing metrics (including CRM);
• Experience in preparing presentations and analytical reports;
• Experience in managing a client database: client segmentation, formation and updating of client profiles, ensuring the accuracy of client data for metric calculation;
• Knowledge of MS Office software, confident command of Excel, AI, experience with client databases and conducting segmentation. Knowledge of CRM and/or CDP systems;
• Knowledge of principles and features of email layout, knowledge of HTML, understanding of the technical aspects of email newsletters;
• Skills in creating and optimizing content for newsletters;
• Experience in writing functional requirements (technical specifications) for the development of email templates;

Knowledge of graphic editors (Photoshop, Figma or any analog).

Location: Moscow

• Work in a modern office in the center of Moscow (Belorusskaya metro station);
• Employment under the Labor Code of the Russian Federation;
• Voluntary medical insurance (VMI);
• Competitive salary level, annual bonuses