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Description
Formulate and update positioning, value proposition, and key advantages of the product for the corporate segment.
Participate in the formation of the segment's marketing strategy and be responsible for its implementation for assigned products and areas.
Develop a product promotion plan, coordinate its execution, and evaluate the effectiveness of marketing activities.
Analyze the customer journey, identify barriers at the stages of attraction, onboarding, usage, and renewal of the product, and formulate proposals for its improvement.
Develop and update sales tools: presentations, product materials, communication scenarios.
Define key marketing metrics, analyze the results of launches and promotions, and formulate conclusions and recommendations for improving efficiency.
