Company:** Tutu Location: Moscow Experience: 3 to 6 years

Hi there! We are the Tutu team. For over 20 years, we've been inspiring new trips, helping to easily plan journeys, and book everything needed – from tickets to hotels.

We are looking for an SMM team lead who will help make Tutu's social media a noticeable part of the cultural agenda.

We want our posts not just to gain reach, but to live on: to be saved, forwarded to friends, discussed, quoted, and picked up by the media. We want Tutu's social media to be read not "because it's a brand," but because it's genuinely interesting.

If you want to build social media just like this – we'd be happy to meet you.

Your responsibilities will include

— Developing and implementing a brand SMM strategy that works not only for reach but also for influence, brand awareness, and sales

— Building lively social media that people want to read, discuss, and share

— Forming a strong team: searching for specialists, developing them, and building an effective ecosystem around yourself

— Managing an internal team and contractors, and understanding who is best suited for a particular task

— Working with a base of reliable contractors: creators, production teams, designers, editors, meme creators, influencers, and other specialists

— Finding unconventional opportunities for organic growth: free publications, viral news, partnerships, and media coverage

— Monitoring internet culture, trends, new formats, and memes. And most importantly, understanding what suits the Tutu brand and what doesn't

— Sensing the line between a bold idea and reputational risk

— Helping the team with hands-on tasks when needed: brainstorming ideas, writing posts, developing concepts, or refining creatives

— Collaborating with PR, marketing, creative, design, and production teams to ensure social media is an integral part of the overall communication strategy

We expect you to have

— 4–6 years of experience in SMM

— 1–2 years of team management experience

— Experience developing SMM strategies for brands with multiple communication channels

— The ability to think strategically and build systems, not just firefight

— Launched strong SMM projects you are proud of

— The ability to assemble teams, inspire people, and help them grow

— Experience working with trusted contractors and understanding how to achieve strong results without unnecessary expenses

— Quickly noticing trends, enjoying reactive content, seeking new formats, authors, and unconventional approaches

— Understanding how brands, media, and communities work, and the ability to connect them into a single system

It will be a plus if you have

— Projects that were covered by media without paid placement

— Experience building an editorial team or brand media

— Experience launching viral campaigns and cultural news

— Experience working with influencers, creators, or partner special projects

About the Team and Work Processes

The current in-house team includes an editor, and we also work with a freelance copywriter and editor.

There will be a lot of interaction within the marketing department: with the design, PR, performance, CRM, and other teams.

It is important for us that SMM does not exist in isolation from other communications but amplifies the brand, product launches, PR events, and marketing campaigns.

Work Schedule

We work 5/2.

You can choose a convenient format: a permanent desk in the office or a hybrid schedule.

Path to Offer

1. Chat with HR: we'll discuss vacancy details, your experience, and salary expectations – up to 30 minutes.
2. Technical interview with your future manager: we'll talk more about your experience and skills, and you'll have a chance to ask questions – 1 hour.
3. Final meeting: you'll meet the company's CMO – 1 hour.
4. Offer!