The SFERA Yoga and Development Center is looking for a Development Manager.

Requirements:

• 3 to 6 years of experience in a position no lower than Commercial Director/Manager, Development Director/Manager, Executive Director
• Experience in P&L management and budgeting
• Skill in forming and managing corporate culture
• Skill in planning, forming, and conducting client events with a clearly defined goal, concept, and target audience, influencing business metrics
• Experience interacting with state and private corporate structures is desirable
• Real cases of scaling through retention, referral programs, not just paid traffic
• Experience managing a multidisciplinary team (5+ people)
• Education – sufficient effective experience (relevant field or MBA is a plus)
• Experience in "soft" niches: yoga, fitness, wellness, beauty, service studios is desirable

Responsibilities:

Strategic Marketing and Channel Management:

• Development and launch of an active marketing campaign through new channels
• Management of channel ROI, cost per lead (CPL), conversion from trial session to subscription
• Setup of a referral program and retention system (sales funnels, trigger emails, personalized offers)

Budgeting and Analytics:

• Formation and defense of the marketing budget to the owner
• Regular analysis of the St. Petersburg market (demand, competitors, seasonal dips) for profit predictability
• P&L management for the development direction: plan vs. actual, corrective actions for dips

Team and Corporate Culture Management:

• Setting KPIs for direct reports
• Organization of internal events (team building, holidays, training) and client events (open classes, retreats, themed parties)
• Implementation of an employee and client feedback system for improved retention

Change Management:

• Experience in soft implementation of new processes (without disrupting the existing "heartfelt" atmosphere)
• Ability to work in synchronization with the owner

Conditions:

• Hybrid format (office in St. Petersburg + remote)
• Salary + monthly KPI (revenue, new clients, trial to subscription conversion, CPL, channel ROI)
• Direct reporting to the owner – quick decisions, no long approvals
• Small team, real opportunity to influence corporate culture and strategy