Head of WineWood Guide / Media & Partnerships Director

WineWood Moscow is launching a new strategic product — WineWood Guide.

This is not just social media or another content project. We are building a new type of urban wine guide: with editorial logic, expert reviews, its own rating system, a partner network, and a festival agenda.

Our ambition is to become one of the centers of wine life in Moscow and the Moscow region, and the project slogan is: Wine Moscow starts here.

We are looking for not a post executor, but a product owner who will bring together the media, partnerships, reputation capital, and commercial potential of the project.

What you will do

• Launch and head the WineWood Guide as an independent media and partnership product within the WineWood Moscow ecosystem
• Formulate the editorial concept of the project: sections, formats, tone, criteria for selecting venues, logic of reviews
• Create and implement a rating system for wine venues — internal methodology, standards, checklists, awarding and annual confirmation of glasses
• Organize content production for Instagram and Telegram:
  • on-site reviews of wine venues in Moscow and the Moscow region
  • routes from WineWood / hotel
  • expert selections
  • city wine guides
  • festival and thematic special projects
• Coordinate review participants: WineWood head sommeliers, venue sommeliers, invited experts, PR managers, project guests
• Build partnerships with restaurants, bars, wine shops, wine events, brands, and gastronomic festivals
• Transform media reach into:
  • increased recognition of WineWood as a wine hub
  • traffic to WineWood projects
  • partner integrations
  • special projects and commercial formats
• Manage an external team and contractors: editor, content producer, video/editing, designer, photographer, PR and partnership executors
• Develop project KPIs, budget, launch calendar, and development roadmap
• Ensure a balance between editorial independence and commercial effectiveness

What is important to us

We are looking for someone who can simultaneously think like:

• product lead — sees the system, not just individual posts
• editor / media producer — understands how trust and regular content are built
• brand strategist — understands how an influence institute is built
• partnerships / business development lead — knows how to enter the market and negotiate
• operational leader — brings an idea to regular and high-quality execution

Candidate expectations

• Experience launching or developing media, editorial, lifestyle, hospitality, or cultural projects
• Experience in one or more of the following areas: premium hospitality, gastronomy / wine industry, lifestyle media, special projects / brand media, partnership marketing / collaborations
• Ability to build a content system, not just create individual news items
• Experience managing contractors, authors, production, and partnership processes
• Strong skills in packaging ideas, presentation, and negotiation
• Understanding of how to combine reputational goals and monetization
• Broad vision, taste, high level of cultural and visual sensitivity

Will be a big plus

• Experience in the restaurant, wine, or hotel industry
• Connections in the gastronomic and lifestyle scene of Moscow
• Experience launching author's guides, ratings, festivals, media collaborations
• Understanding of the specifics of Telegram and Instagram as media, not just advertising channels
• Skill in building a strong expert framework around a brand

What to understand in advance

This role is not about "managing social media." It's about creating a new institute of influence around WineWood Moscow. This requires a person who can answer the questions:

• why should the guide inspire trust;
• on what principles does it evaluate venues;
• how to maintain authority while having commercial partnerships;
• how to turn market attention into a long-term brand asset.

What will be the result of work in the first 6 months

• Formulated concept of WineWood Guide
• Approved rating methodology and criteria for awarding glasses
• Launched channels and a regular editorial schedule
• First strong reviews and city routes
• A pool of partner venues and industry contacts
• A clear development model: media, partnerships, festivals, special projects
• Increased perception of WineWood as a notable wine hub in Moscow

We offer

• The opportunity to build a new strategic product from scratch
• Direct influence on the reputational and market positioning of WineWood Moscow
• Work at the intersection of hospitality, wine, media, brand, and the city's cultural agenda
• A high degree of trust and space for initiative
• A team with strong ambition and real infrastructure for launch
• Conditions are discussed individually depending on the candidate's level and engagement format

Application format

In your cover letter, please briefly answer 3 questions:

1. Why, in your opinion, can such a guide become influential in Moscow?
2. Where is the line between independent assessment and commercial partnership?
3. What 3 formats would you launch in the first 90 days?