Senior Marketing Manager

The mission At JetBrains, code is our passion. For over two decades, we’ve built tools that help developers create the software shaping the world. With over 15 million users and 88 of the Fortune Global 100 companies in our portfolio, our footprint is massive.

We are now looking for a Senior Marketing Manager (B2B) to lead the next phase of our enterprise growth in Greater China. This isn't a traditional brand role – it’s a revenue-focused leadership position. Your goal is to move beyond lead generation and architect a high-precision account-based marketing (ABM) engine that drives meaningful revenue within strategic managed accounts.

Your core responsibilities

• Localize and execute the ABM strategy: Translate our global 1:1 and 1:few ABM frameworks into programs tailored to the diverse Chinese enterprise landscape.
• Build the ABM infrastructure: Identify and manage local B2B agencies and curate a MarTech stack that functions effectively within the constraints of the Chinese digital ecosystem.
• Lead a regional team: Manage, mentor, and empower a lean team of 2–3 regional marketers, transforming them into a high-performance unit focused on account penetration and sales alignment.
• Own revenue impact: Define and track marketing-influenced revenue and MROI, providing the global team with deep-dive insights into what makes the Chinese B2B buyer tick.
• Pilot and scale: Design and run local campaign pilots, documenting successful approaches so they can be scaled across other global markets.
• Act as a strategic liaison: Serve as the face of marketing to our local sales leadership and as the voice of Greater China to our Global B2B Lead, representing JetBrains as a senior spokesperson at industry events and executive briefings.