Since 2018, we have been developing our own brands in the nail industry: RockNail, MILK, and Go!Stamp. Our primary sales channel is marketplaces (WB and OZON), where we have already secured strong positions in our category and continue to grow actively.
The company is now entering a new stage of development. Our goal is to double sales by 2026, expand the product line in the Nail category, and develop product lines in new categories within the Beauty segment.
- We are among the TOP-5 sellers in the "Nails" category and are moving towards first place
- We are #1 on Wildberries for the "Base-Top" product
- We regularly launch products that become bestsellers
- We generate over 40 million impressions monthly thanks to SMM and Influencer marketing
Responsibilities:
- Full management and responsibility for the assigned Milkgel brand matrix on OZON (bases, tops, gels, gel polishes);
- Achieving planned revenue and gross profit indicators. Regular analysis of plan execution, prompt adjustment of actions in case of deviations;
- Full population and maintenance of up-to-date product cards: characteristics, descriptions, USPs;
- Collection and processing of the semantic core, formation of SEO texts for key queries, monitoring positions by keywords;
- Setting tasks for the designer for product card funnels (main image, selling slides, infographics), accepting layouts with a focus on increasing CTR and CR;
- Management of OZON internal advertising (pay-per-click, pay-per-order);
- Utilization of all internal OZON tools for product promotion;
- Monitoring key advertising metrics: ROI, CTR, CR, CPO. Prompt campaign adjustments;
- Participation in OZON marketing campaigns and activities, working with discount policies and pricing;
- Daily monitoring of key indicators through automated reporting: revenue, margin, turnover, buyback, ROI, search positions;
- Analysis of competitors, niche, demand, trends. Forming proposals for assortment expansion/changes to the Head of MP department;
- Identification and analysis of OZON algorithms, hypothesis testing, recording results;
- Setting tasks for the community manager. Coordination with the supply manager. Coordination with the brand marketer and designer.
- Monitoring product availability, prompt response to out-of-stock risks
Requirements:
- Experience with OZON analytical tools: product card funnel, brand/category analytics, price index, search query analytics, product card comparison;
- Experience in maintaining ROI within target indicators;
- Experience in writing SEO texts for OZON algorithms, setting content requirements;
- Proficient in Excel/Google Sheets: pivot tables, VLOOKUP/INDEX/MATCH, advanced formulas, working with large datasets;
- Experience with marketplace analytics services (MPStats, X-way, 10X, similar) — for analyzing competitors, niches, keywords;
- Experience with unit economics, calculating ROI, profitability, turnover.
Conditions:
- Working hours: 9:00 AM – 6:00 PM;
- A cool product that the target audience knows;
- A creative team of professionals;
- Freedom for suggestions and experiments.
- Salary from 80,000 to 120,000 thousand rubles (base salary + KPI)
- Official employment according to the Labor Code of the Russian Federation
Please attach a cover letter to your application describing your key OZON case or a link to a store under your management. This will speed up the review of your application.
