Consultant in CVM (Customer Value Management) direction

Requirements: ID: Col_Gul. Experience as an analyst (Business / Product / Data) for at least 2 years in a bank. Understanding of personalized marketing approaches, NBA / NBO, and CVM. Experience in evaluating the effectiveness of ML / AI solutions and conducting A/B tests. Skill in collecting requirements through interviews with stakeholders and formalizing them (BR, ToR). Ability to build a logical chain: “hypothesis→metric→KPI→effect”. Understanding of customer data: transactions, product profiles, responses. Bonus points: Experience in implementing aCRM or GenAI solutions in fintech/telecom. Skills in calculating ROI, Uplift metrics, and overall economic effect. Understanding the principles of ML models and generative content. Mandatory requirement: Experience in the banking sector. Citizenship: Russian Federation only.

**Location:**📍RF.