Retention Marketing Manager

Marketing · Full-time employment

We are a fast-growing cybersecurity company building privacy and security solutions used by millions of people worldwide. Our fully remote team is guided by a commitment to digital freedom, privacy, and an open internet. We are looking for a Retention Marketing Manager to own our lifecycle marketing strategy and drive retention, upsell, and subscription growth across our product portfolio.

Responsibilities

• Own the strategy, execution, and optimization of direct marketing programs across email, push, in-app messaging, on-site personalization, and customer account areas.
• Build lifecycle campaigns that improve retention, reactivation, engagement, and long-term customer value.
• Develop segmentation and targeting strategies based on user behavior, product usage, lifecycle stage, and commercial potential.
• Design upsell and cross-sell journeys across the full portfolio, increasing product adoption and the average number of products per user through recommendations and next-best-action campaigns.
• Improve free-to-paid conversion through personalized messaging, offers, and automated user journeys.
• Optimize subscription performance by growing LTV, reducing churn, and improving renewal and repeat purchase rates.
• Collaborate with Product, Marketing, Data, and Customer Support teams to align messaging and lifecycle strategy with business goals.
• Test and iterate on subject lines, creative, timing, segmentation, and offer mechanics; monitor and report on key retention, conversion, revenue, and engagement metrics.

Requirements

• 3+ years of experience in retention, lifecycle, or CRM marketing within subscription, SaaS, fintech, marketplace, or app-based businesses.
• Hands-on experience with marketing automation, CDP, CRM, experimentation and A/B testing tools, lifecycle optimization, and customer value modeling.