Company:** MTS Location: Moscow Experience: 3 to 6 years

We are looking for a Product Marketing Lead for the B2B Product Marketing Center team, capable of building strategy, leading GTM projects, supporting sales, and working in a cross-functional environment. If you can think quickly, structure tasks, and lead a team to measurable results, we await your resume.

Responsibilities

• Develop product positioning and messaging for B2B audiences (enterprise, SMB), manage the product line, and conduct customer development;
• Develop and launch GTM strategies for new products, coordinate them with product managers, sales, and marketing, evaluate unit economics, and manage the lead-to-deal funnel;
• Create and distribute sales enablement and expert content (presentations, case studies, white papers, blog, e-mail newsletters), and prepare presentations for industry conferences;
• Train the sales team on the product, develop battle cards, scripts, and FAQs, support proposal preparation, and establish a feedback loop with the product team;
• Monitor key metrics (MQL, SQL, CAC, CPL, ROI, churn), analyze the funnel and win/loss rates, generate reports and dashboards;
• Participate in building and developing a team of product marketers, set goals, mentor, and conduct performance reviews, assign areas of responsibility, and interact with cross-functional teams (product, sales, business, design, analytics, research).

Candidate Profile:

• 4+ years of experience in product marketing, understanding of the B2B product lifecycle and enterprise sales cycle (including ABM);
• Ability to develop and implement B2B product strategies, translating technical features into business value;
• Proficient in CRM, BI tools, and analytics;
• Experience with unit economics, budgeting, and revenue forecasting;
• Experience creating a full spectrum of B2B content (landing pages, sales kits, white papers) and launching T1/T2 level media/performance campaigns;
• Strategic thinking: understanding the product in the market context and focusing on metrics, not on "pretty" presentations;
• Excellent communication skills for interacting with product managers, sales, top management, and related departments;
• Leadership and team management experience (2-3 people), ability to delegate, control, and develop employees;
• Ability to be flexible and quickly adapt in conditions of uncertainty and when launching new products.

What we offer:

• Base salary + annual bonus;
• Voluntary medical insurance from the first month of employment, including dental care. We also cover 50% of the voluntary medical insurance cost for relatives;
• Accident insurance from the first month of employment. Financial assistance in difficult life situations;
• On-site general practitioner and massage services. Psychologist consultations and employee support program;
• Vacation of 28 calendar days + 3 days for non-standard working hours;
• Reimbursement of employee-selected expenses, e.g., for sports, mortgage, or food. Special offers from partners and discounts on MTS ecosystem products;
• Company-paid mobile communication and preferential tariffs for close ones;
• Subscription to the online cinema KION, MTS Music service, MTS Lines book service, unlimited messengers and social networks;
• Own corporate university, online library, and paid external training for career development.