Marketing Analyst in FinTech

FinTech is a young and bold direction at Yandex. We create both banking and non-banking products that work towards one goal: making online and offline payments more convenient and secure.

We are looking for a marketing analyst to join our team, who will help attract a quality audience to our service. If you love solving non-standard tasks, know how to find dependencies in data, visualize it, write SQL queries, and formulate hypotheses, we are waiting for your resume.

What tasks await you

Marketing Analytics You will build and maintain a system of automated reports, analyze the effectiveness of marketing strategies (B2B and B2C streams), conduct analytical research, and evaluate the impact of media marketing on FinTech's key metrics.

More about analytics at Yandex — in the channel Yandex for Analytics

We expect that you

• Love mathematics, have a good understanding of probability theory and mathematical statistics
• Know SQL and Python, are willing to master new tools and technologies
• Know how to see the product and business meaning behind the data and understand how important it is to convey it as clearly as possible to colleagues
• Are capable of arguing and defending your own point of view and listening to others
• Understand how important properly structured communication with colleagues is for productive work
• Have worked with BI tools (we use DataLens)
• Know marketing metrics or have worked with them, understand how UTM tags and attribution models work

It will be a plus

• Know what econometrics, machine learning are, and have applied their methods in practice