Dobro.pф** Association is seeking a PR Director for working with top executives.

Key Tasks:

Strategic Planning:

• Develop a unified personal brand strategy for the leader, considering their professional and public activities.
• Formulate annual, semi-annual media plans, as well as monthly and weekly content plans for personal social media and public appearances.
• Define key messages and communication tone for each channel.

Organization of Information Support:

• Manage content production for the personal brand: expert articles, original posts, video messages, interviews.
• Ensure systematic coverage of the leader's positions in leading media outlets.
• Approve final versions of all materials released under the top executive's name and verify their compliance with the brand passport and message matrix.

Team Building and Coordination:

• Form a team to address personal brand tasks.
• Engage external contractors (production, monitoring, design studios), assign tasks, and control quality.
• Conduct regular briefings with the team to synchronize on the leader's current agenda.

Analytics and Monitoring:

• Organize daily monitoring of the leader's personal mentions (separate from organizational mentions).
• Prepare weekly reports on reach, citation dynamics, and personal brand promotion effectiveness.
• Analyze the brands of key figures in the field and public opinion leaders to adjust positioning.

Knowledge Management and Identity Control:

• Maintain and update the brand strategy and brand passport for the top executive.
• Maintain a matrix of key messages (institutional, value-based, role-based, leadership messages) and enforce their adherence across all touchpoints.
• Form and update a unified factual database for the speaker (biography, achievements, figures, quotes).
• Conduct introductory training for new employees and contractors on strategy and messaging system.
• Ensure continuity of work when personnel changes (access, archives, knowledge bases).

Communications in Non-Standard Situations:

• Maintain an up-to-date list of potentially risky topics and prepare official comments.
• In case of a crisis, lead the operational team, assign responsibilities, and define communication channels and timing.
• Prepare a situational report within the established deadlines.
• Conduct a post-incident review and update response scenarios.
• Be responsible for having all crisis response scenarios in place.

Event Preparation and Image Work:

• Define criteria for the leader's participation in external events.
• Prepare talking points, Q&A lists, and speech scripts.
• Organize rehearsals and media training for the top executive.
• Work on the speaker's public speaking and non-verbal skills.
• Conduct debriefings after each key performance and adjust preparation for subsequent ones.

Requirements:

• Higher professional education (Journalism, Public Relations, State and Municipal Administration).
• At least 5 years of experience in PR, GR, or journalism, with at least 2 years in positions related to personal branding of top executives.
• Deep knowledge of Russian Federation legislation on mass media, procedures for covering the activities of state authorities, and ethical norms of public policy.
• Skills in crisis communications and reputation management for top executives in the digital environment.
• Experience in forming and managing distributed teams and external contractors (in-house specialists, freelancers, contractor agencies).
• Understanding of Telegram, VK, MAX algorithms.
• Preferably, experience working in NGOs or the volunteer sector.
• Stress resistance.

Company Offers:

• Annual bonus based on the achievement of the Association's strategic goals.
• Opportunities for professional growth and development: corporate training, participation in industry conferences, forums, and expert events at the federal level.
• Opportunity to influence the development of the organization. They support employee initiatives, help bring strong ideas to life, and recognize the contributions of those who help make Dobro.pф better.
• Unique professional experience and networking. Working at Dobro.pф allows building a wide range of professional contacts, participating in federal-scale events, and developing expertise at the intersection of government, business, and the non-profit sector.