Remote Vacancy.

Twinby, a dating application, is looking for a Chief Marketing Officer to lead user growth, establish an effective acquisition and retention system, and integrate marketing into the overall business strategy. You will own the full cycle: from strategy and budget to creatives and analytics, working closely with Product, CEO, and CFO.

Responsibilities:

Strategy, Budgeting, and Cross-functional Collaboration:

• Develop the marketing strategy and growth plan, aligning them with the company's business strategy.
• Manage an annual marketing budget of 100 to 150 million rubles, allocating funds across various channels (digital, content, PR, influencer) based on unit economics and seasonality.
• Plan the budget in conjunction with the CFO, monitor customer acquisition unit economics (CAC, LTV, ROMI, payback), and present investment decisions to management.
• Align marketing priorities with product growth goals alongside the CEO.

Digital Marketing and Traffic Management:

• Oversee all paid channels, with a focus on mobile performance marketing. This includes Yandex, VK, Affiliate, in-app, ASO, web-to-app. For the CIS region, this extends to international channels like ASA, Google UAC, TikTok, etc.
• Implement advanced acquisition principles: automated strategies, optimization for subscription conversions, and collaboration with creative teams.
• Launch and scale A/B tests for creatives, targeting, and landing pages; monitor CAC and payback for each channel.
• Actively seek and test new traffic channels (affiliate networks, invites, unconventional integrations) — providing freedom for experimentation.

Product Marketing and CRM:

• Manage the entire product marketing cycle: from push notifications and email communications to in-app offers and promo mechanics.
• Take ownership of the existing CRM marketing: fine-tune funnels, segmentation, and trigger sequences for retention and upsell.
• Build a unified, seamless flow for all marketing interactions with the user — ensuring acquisition, activation, retention, and reactivation function as an integrated system.

Content, PR, and Influencer Marketing:

• Define the content strategy and editorial policy: SMM, visuals, and texts — ensuring a consistent brand voice across all channels.
• Lead the reorganized PR department: develop a media plan, prepare press materials, manage reputation, and handle crisis communications.
• Develop the influencer marketing initiative: select bloggers, negotiate deals, oversee integrations, and evaluate their ROMI.
• Utilize your network to arrange collaborations with other services and brands — this is your additional growth lever.

Analytics, Metrics, and Decision-Making:

• Ensure the development and implementation of marketing analytics: end-to-end reporting, cohort analysis, dashboards for key metrics (CAC, LTV, ROMI, payback, D30, conversions).
• Establish an attribution and campaign effectiveness measurement system to understand the real contribution of each channel.
• Analyze launch results, formulate next steps based on data, and initiate further research (surveys, in-depth interviews) to identify growth opportunities.
• Track marketing's impact on revenue and ARR growth, integrating marketing data into overall business reporting.

Team and Leadership:

• Build and develop the marketing team (content, digital, PR, influencer, analytics), implementing work standards, forecasting, and post-campaign analysis.
• Initiate marketing changes and experiments, updating the strategy as market and user insights are gained.
• Inform related teams about goals and campaigns, ensuring cross-functional synchronization.

What We're Looking For:

• Experience leading marketing functions at the Head of Marketing/Head of UA/CMO level — with direct budget management of 100 million rubles annually and responsibility for measurable business results.
• Deep expertise in mobile traffic sources, attribution specifics, and analytics systems (we use AppsFlyer).
• Relevant experience specifically in B2C mobile product marketing with a subscription model — understanding how marketing impacts LTV, conversion to payment, and retention.
• Successful experience in finding and scaling new traffic channels (not just standard platforms).
• A well-developed network for collaborations and partnerships.
• Ability to demonstrate personal contribution to key metric growth: what you changed, the effect achieved, and how.
• Unit economics as a working tool — CAC, LTV, ROMI, payback, D30, churn in decision-making.
• Experience in building a unified marketing flow (from acquisition to re-engagement) and managing multiple areas (digital, content, PR, influencer).
• Experience in cross-functional collaboration with CEOs and CFOs at the strategic planning and budget defense level.

Desirable:

• A degree in Psychology or Sociology in addition to marketing — understanding behavioral triggers and audience motivation would be a significant plus.
• Experience in Dating, Social, Entertainment, or related subscription verticals.
• Experience building marketing analytics and attribution from scratch.
• Participation in investor narratives from the marketing side.
• Experience launching a new product or vertical from scratch.

Conditions:

• Full ownership of the marketing strategy and budget, minimal bureaucracy.
• Remote work format with no location restrictions, flexible hours.
• Competitive salary.
• 28 working days of paid vacation, flexible sick pay policy.
• Opportunity to realize your entrepreneurial potential — we offer freedom and expect results.