Remote Vacancy.
The decorative cosmetics brand TRIXY BEAUTY is looking for a Head of Sales and Marketing.
TRIXY BEAUTY is a mid-price segment brand of women's decorative cosmetics. They sell on Wildberries, Ozon, Lamoda, in Zolotoye Yabloko, through their own website, and via B2B channels. The company is in a scaling phase and is seeking a leader who can integrate sales and marketing into a single commercial system and ensure revenue and profit growth. The main goal is sustainable growth in revenue and gross profit, while simultaneously reducing the business's dependence on the owner's daily involvement.
Responsibilities:
- Building and managing the commercial unit: e-commerce, marketplaces, B2B, marketing
- Developing and implementing a strategy for sales and margin growth
- Managing channels: Wildberries, Ozon, Lamoda, website, retail chains
- Managing assortment and launching new SKUs (hero products, priorities)
- Marketing control: advertising, UGC, bloggers, content, CPA
- Analytics and economics: revenue, margin, CPA, turnover, SKU efficiency
- Implementing KPIs, reporting, and regular management
- Team management (marketplaces, B2B/KAM, marketing)
Requirements:
- 3+ years of experience in sales management / e-commerce / marketing
- Experience with Wildberries and Ozon is mandatory
- Experience with B2B or retail chains
- Understanding of unit economics, P&L, margin, CPA
- Experience in team management and KPI implementation
- Skill in working with multiple sales channels simultaneously
- Plus: experience in beauty/FMCG, Lamoda, Zolotoye Yabloko, launching new products
Conditions:
- Income from 200,000 ₽ (fixed + KPI bonuses)
- Bonuses based on: revenue, margin, CPA, plan fulfillment
- Format: office / hybrid / remote
- Direct work with the company owner
- Opportunity to influence business strategy and scale
In your cover letter, please answer the following questions:
- What commercial indicators were you responsible for in your last job?
- What was the maximum monthly turnover and marketing budget under your responsibility?
- Which marketplaces, retail chains, and B2B clients have you worked with?
- Provide 1 example of revenue growth and 1 example of margin or CPA improvement.
- What team did you manage?
- What specifically did you do personally to achieve the stated results?
- What would you check in the first 30 days of working with a beauty brand at the scaling stage?
