CMO at Fitmost, a Unified Fitness Subscription Service
A CMO is needed for the unified fitness subscription service Fitmost.
Fitmost is an app for easily finding and booking fitness, beauty, and relaxation services.
Responsibilities:
- Manage marketing investments: budget formation and defense, sales plans
- Define, develop, defend, and implement Fitmost's marketing and brand strategy in line with the brand's DNA, as well as manage the company's overall external positioning
- Search for and test new acquisition channels with the team, both short-term and long-term
- Work with marketing and product analytics, relying on data for decision-making
- Work on the efficiency of all stages of the acquisition and sales funnel (closely with the product & IT department)
Requirements:
- Experience in marketing IT products (preferably apps) with budgets of 50 million+ rubles per year and various promotion channels is mandatory
- Experience managing marketing teams
- Experience in managing the following areas: ASO, SEO, performance marketing, influencer marketing, SMM, content, PR
- Experience working with a product team and developing product + marketing jointly
- Excellent understanding of product and marketing metrics (CAC, LTV, ROMI), close work with analytics, including end-to-end analytics
