MAUNFELD, a manufacturer of kitchen and home appliances, is looking for a CEO to elevate the company to a new level of efficiency and profitability.

MAUNFELD is one of the leading importers and distributors of home appliances with its own international brand represented in Russia, Belarus, and Kazakhstan. The company is undergoing a large-scale transformation and further growth.

Key Responsibilities

• Increase EBITDA;
• Grow net profit;
• Develop sales;
• Optimize business processes;
• Improve procurement efficiency;
• Develop international operations;
• Build a strong leadership team;
• Increase business value.

Candidate Expectations:

• Experience managing a large trading company;
• Experience with imports;
• Understanding of supply chains;
• Experience in commercial management;
• Strong financial competence;
• Leadership qualities.

The Company Offers:

• High level of income;
• Annual bonus based on results;
• Real authority;
• Opportunity to build one of the strongest companies in the industry.

Key Areas of Responsibility:

Commerce: Wholesale sales; / Federal networks; / Marketplaces; / Dealer network; / Development of export sales; / Retail network.

Marketplaces (priority business area):

• Develop sales development strategy for marketplaces;
• Manage the profitability of each SKU;
• Manage the assortment matrix;
• Increase the efficiency of advertising investments;
• Control unit economics for each product;
• Make decisions exclusively based on financial efficiency, not sales volume;
• Manage pricing policy considering the dynamics of marketplace commissions and logistics;
• Ensure profit growth while maintaining competitiveness.

Product:

• Assortment strategy;
• Pricing;
• Product lifecycle management;
• Launch of new models.

Procurement and Foreign Economic Activity (FEA):

• China, Turkey, Europe;
• Supplier management and cost optimization.

Logistics:

• Warehouse, forecasting, inventory management, and reduction of slow-moving stock.

Finance:

• Budgeting;
• EBITDA;
• Cash Flow;
• Working Capital.

Operations:

• Organizational structure;
• KPIs;
• Automation;
• Productivity improvement.

Team:

• Recruitment of managers;
• Development of corporate culture;
• Formation of a strong management team.

Requirements:

• CEO experience of at least 5 years;
• Successful management of marketplace sales with a turnover of at least 3-5 billion rubles per year;
• Deep understanding of the operational models of Ozon, Wildberries, Yandex Market, and other major platforms;
• Experience in managing commercial efficiency on marketplaces;
• Proficient in financial analysis tools;
• Experience with turnovers from 10 billion rubles/year;
• Experience with import business;
• Experience with home appliances / electronics / DIY / FMCG is desirable;
• Experience managing a team of over 200 people;
• Strong financial knowledge;
• Crisis management experience;
• Proven profit growth.

The candidate must understand and use daily:

• Unit economics;
• Contribution margin;
• EBITDA;
• Net profit per SKU;
• ROI;
• ROMI;
• ACOS / Advertising-to-Sales Ratio (ASR);
• Inventory turnover;
• Cost per order acquisition;
• Storage costs;
• The impact of returns on profit;
• The impact of discounts and promotions on final profit.

Will be an advantage:

• International business experience;
• Knowledge of English;
• Brand launch experience;
• Experience working with China.

Personal Qualities

• Strong leader;
• Ability to make unpopular decisions;
• Exclusively result-oriented;
• Systemic, honest, demanding;
• Ability to build a team.