To a manufacturer of kitchen and home appliances MAUNFELD requires an Executive Director who can take the company to a new level of efficiency and profitability.

MAUNFELD is one of the leading importers and distributors of home appliances with its own international brand represented in Russia, Belarus, and Kazakhstan. The company is undergoing a large-scale transformation and further growth.

Key Tasks

• Increase EBITDA;
• Increase net profit;
• Sales development;
• Business process optimization;
• Improving procurement efficiency;
• Developing international operations;
• Building a strong team of managers;
• Increasing business value.

Candidate Expectations:

• Experience managing a large trading company;
• Import experience;
• Understanding of supply chains;
• Commercial management experience;
• Strong financial competence;
• Leadership qualities.

Company Offers:

• High level of income;
• Annual bonus based on results;
• Real authority;
• Opportunity to build one of the strongest companies in the industry.

Key Areas of Responsibility:

Commerce:

Wholesale sales; / Federal networks; / Marketplaces; / Dealer network; / Export sales development; / Retail network.

Marketplaces (priority business area):

• Developing a sales strategy for marketplaces;
• Managing the profitability of each SKU;
• Managing the product assortment;
• Improving the efficiency of advertising investments;
• Controlling unit economics for each product;
• Making decisions solely based on financial efficiency, not sales volume;
• Managing pricing policy considering the dynamics of marketplace commissions and logistics;
• Ensuring profit growth while maintaining competitiveness.

Product:

• Assortment strategy;
• Pricing;
• Product lifecycle management;
• Launching new models.

Procurement and Foreign Economic Activity (FEA):

• China, Turkey, Europe;
• Supplier management and cost optimization.

Logistics:

• Warehouse, forecasting, inventory management, and reduction of non-liquid assets.

Finance:

• Budgeting;
• EBITDA;
• Cash Flow;
• Working capital.

Operations:

• Organizational structure;
• KPI;
• Automation;
• Productivity improvement.

Team:

• Recruitment of managers;
• Development of corporate culture;
• Formation of a strong management team.

Requirements:

• At least 5 years of experience as CEO;
• Successful management of sales through marketplaces with a turnover of at least 3–5 billion rubles per year;
• Deep understanding of the operating models of Ozon, Wildberries, Yandex Market, and other major platforms;
• Experience managing commercial efficiency on marketplaces;
• Confident command of financial analysis tools;
• Experience with turnovers from 10 billion rubles/year;
• Experience with import business;
• Experience with home appliances / electronics / DIY / FMCG is desirable;
• Experience managing a team of over 200 people;
• Strong financial knowledge;
• Crisis management experience;
• Proven profit growth.

The candidate must understand and use daily:

• Unit economics;
• Contribution margin;
• EBITDA;
• Net profit per SKU;
• ROI;
• ROMI;
• ACOS / DRR (Advertising to Sales Ratio);
• Inventory turnover;
• Cost per order acquisition;
• Storage costs;
• The impact of returns on profit;
• The impact of discounts and promotions on final profit.

Will be an advantage:

• International business experience;
• Knowledge of English;
• Brand launch experience;
• Experience working with China.

Personal Qualities

• Strong leader;
• Able to make unpopular decisions;
• Exclusively results-oriented;
• Systematic, honest, demanding;
• Able to build a team.