Remote Vacancy.
ANUKA, a women's clothing brand, is looking for a Head of Social Media.
ANUKA (anuka.online) is one of the fastest-growing women's clothing brands. The brand is actively developing its own social media and is seeking a person to take over the entire Social Media direction — from strategy and team management to website sales plans.
Responsibilities:
- Lead the Social Media team: Influence Manager + Content Manager
- Develop and implement strategy for [forbidden social network] and Telegram
- Be responsible for achieving website sales targets, as the primary traffic to the site is generated through social media
- Plan the necessary volume of traffic, integrations, and content to meet sales targets
- Manage all content: planning, production, quality, and regularity
- Lead the influence marketing direction: blogger selection, integrations, special projects, and long-term collaborations
- Formulate and allocate budget for influence marketing and content, control expenses and effectiveness
- Analyze the funnel: content → traffic → website → sales, and manage channels and budget based on data
- Monitor key Social Media metrics and achievement of commercial goals
- Manage external contractors and production
Main Role Objective:
Ensure the growth of Social Media and achievement of website sales targets through [forbidden social network] and Telegram. In other words, they are looking for someone responsible for the entire journey: strategy → content → influence → traffic → website → sales.
Requirements:
- 3+ years of experience in Influence Marketing
- Experience managing budgets of 5 million ₽ or more per month
- Experience in building and managing the influence marketing direction: from strategy and creator selection to performance analysis
- Leadership/team management experience
- Understanding of the Social Media → traffic → website → sales connection
- Strong understanding and familiarity with [forbidden social network], Telegram, and modern content marketing
