Internet Marketing Manager

SOFIS – a group of companies. We produce decorative and skincare cosmetics. We are inviting an "Internet Marketing Manager" to join our team. SOFIS is 15 years of stable successful operation, 2 international BEAUTY brands in the portfolio 7DAYS and V.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan) and 200 employees. SOFIS has 40,000 points of sale: in Russia and 60 countries worldwide. Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

We already have a formed team of internet marketing and content production specialists. Now we are looking for a manager who will unite all promotion directions into a single manageable system. Team and resources: 3 SMM specialists; a specialist in paid advertising traffic; about 50 UGC authors; content manager and 2 content managers; a team of 5 designers; external advertising agencies, bloggers, and contractors. The manager's task is to organize the effective interaction of these resources, not to perform their work independently. Main Goal: to ensure systemic, coordinated, and effective internet promotion of the company's brands. The manager is responsible for developing plans, budgeting, task assignment, coordinating performers, monitoring implementation, and analyzing the effectiveness of advertising activities. WHAT NEEDS TO BE DONE:

1. Strategy and Media Planning: Develop a unified brand promotion strategy across countries and channels. Formulate quarterly and monthly media plans. Integrate SMM, paid advertising, UGC, and blogger outreach into coordinated advertising campaigns. Plan promotion for new products, seasonal promotions, and marketing activities. Coordinate marketing priorities with brand managers and commercial departments. 2. Budget Management: Formulate advertising budgets by brands, markets, channels, and campaigns. Justify expected results and required resources. Monitor actual expenses and budget execution. Reallocate budgets based on channel and campaign effectiveness. 3. Coordination of SMM, UGC, and Paid Advertising Formulate tasks for the SMM team and monitor social media promotion results. Manage the UGC author work plan: volumes, formats, deadlines, budgets, material usage. Together with the paid traffic specialist, define advertising audiences, budgets, creatives, and performance indicators. Ensure the use of successful organic and UGC content in paid advertising campaigns. Organize testing of advertising hypotheses and scaling of successful solutions. 4. Interaction with the Content Team Formulate advertising tasks and content requirements. Coordinate priorities, deadlines, and production capabilities with the content manager. Ensure timely preparation of materials for advertising campaigns. Monitor the compliance of finished materials with promotion tasks. Analyze the effectiveness of advertising creatives and provide feedback to the production team. 5. Support for Exhibitions and Events: Plan digital promotion for brand participation in international exhibitions. Organize announcements, advertising campaigns, blogger outreach, and event coverage on social networks. Coordinate the creation of photo, video, and UGC content at exhibitions. Ensure the further use of event materials in internet promotion. 6. Execution Management: Organize the work of employees and contractors within the overall marketing plan. Set tasks, priorities, deadlines, and milestones. Monitor the fulfillment of agreements and work quality. Build a transparent planning and reporting system. Identify the need for additional resources and contractors. 7. Analytics and Efficiency Improvement: Organize regular analysis of advertising metrics. Evaluate the effectiveness of channels, campaigns, creatives, and expenses. Analyze the impact of internet promotion on traffic and sales, considering attribution limitations. Prepare weekly and monthly reports: plan, actual, deviations, reasons, and necessary actions. Propose and implement changes to improve promotion effectiveness.

WE EXPECT FROM THE CANDIDATE: Over 5 years of experience in internet marketing, including management experience. Experience coordinating multiple areas: SMM, performance marketing, UGC, and influencer marketing. Successful experience managing marketing budgets. Practical understanding of Meta, TikTok, Google advertising platforms and analytical tools. Experience managing a team, external agencies, and contractors. Ability to create media plans and link marketing tasks to commercial results. Strong project management skills, analytical thinking, systematic approach. English language B2+ for working with international markets and partners. ADVANTAGE WILL BE: Experience promoting cosmetic brands or FMCG products. Experience working with multiple international markets. Knowledge of peculiarities of promoting goods on marketplaces. Experience managing a large volume of UGC content and cross-functional teams.

WE OFFER: Work with international cosmetic brands; A formed team of specialists and an existing promotion infrastructure; Opportunity to influence strategy, tools, and advertising budget allocation; Direct interaction with company management; Autonomy and real authority to achieve set goals; Opportunity for financial and career growth in a large, stable, rapidly developing company; Voluntary medical insurance (Ingosstrakh, Medsi); Official employment according to the Labor Code of the Russian Federation; We have a convenient schedule: 5/2 from 9 AM to 6 PM or 10 AM to 7 PM office format; Creative and cozy office within walking distance from Dmitrovskaya metro station, Design Factory "Flacon"; Working conditions and remuneration are discussed individually.

7 reasons to work at SOFIS: SOFIS — International Group of Companies. We produce decorative and skincare cosmetics, combining an expert approach with global thinking. SOFIS— With a strong foundation, which develops confidently and withstands any market and time challenges. Here you build a career in a stable company, without fear of unpredictability. SOFIS— Real growth opportunities - We don't just set ambitious tasks — we provide resources and support for your professional and personal development. In our team, you can grow and reach new heights together with strong and experienced colleagues. SOFIS— Fair and decent pay - Your work will be valued. At SOFIS, you can earn a decent living and build financial independence, gaining motivation to move even further. SOFIS— A product you can trust - We don't just create cosmetics — we create products that genuinely improve people's lives. Working here means participating in the creation of beauty and health trusted by millions. SOFIS— A team that values you - At SOFIS, we are people of action, energy, and creativity. We support each other and value everyone's contribution because we believe: together we are stronger. SOFIS— A culture of openness and support - Corporate spirit is not empty words. It is daily mutual understanding, honesty, and support that help you unlock your potential and be yourself. SOFIS— Honesty and transparency - We build relationships based on trust and open dialogue. Here, every voice is heard, and decisions are made transparently and fairly.