Marketing Specialist

Responsibilities:

• overseeing marketing for the "Dymov v Suzdale" projects;
• developing and implementing comprehensive digital marketing strategies covering SEO (including website administration), SMM, email marketing, and content marketing;
• developing and implementing creative marketing strategies (PR, collaborations);
• analyzing market trends, competitor activity, and the effectiveness of own campaigns;
• controlling and optimizing the budget;
• creating concepts for development and promotion (from targeted promotions to long-term campaigns).

Requirements:

• higher education in marketing and advertising;
• experience in the HoReCa segment;
• experience with end-to-end analytics services, analytical systems, and reporting preparation;
• understanding of the principles of contextual and targeted advertising, SMM promotion, and analytics tools;
• skills in independently creating, launching, and optimizing advertising campaigns;
• understanding of the principles of SEO promotion and website SEO optimization mechanisms;
• skills in organizing processes (photo shoots, events, collaborations);
• creativity and ability to count money (balance between "wow" and ROI);
• ability to manage marketing from idea to implementation, including organizing photo shoots and events.

Conditions:

• employment in accordance with the Labor Code of the Russian Federation;
• work in a cohesive and professional team of like-minded individuals;
• opportunities for career growth and professional development within the company.