Hello, let's get acquainted!
We are VOIS, a skincare brand.
Our mission: to make self-care a simple, accessible, and enjoyable process, freeing up space for girls to discover and express themselves.
Achievements and Goals
- Our turnover on Wildberries and Ozon is over 2 billion rubles per month.
- Our goal by 2030 is to become the #1 cosmetics brand in Russia.
Team
- Our international team works remotely all over the world — and soon we will open a cool office in Moscow.
Top Management
- All our leaders are young women who convey a philosophy of honesty, openness, and admiration for women in all their diversity to the world.
We are looking for a strong Head of Influencer Marketing who will lead the direction of working with bloggers and opinion leaders, from strategy to ROI assessment. If you know how to turn integrations into a predictable sales channel, build long-term partnerships, and scale performance results — we'll be happy to meet you!
What will you get?
You can become part of the story of the fastest-growing cosmetics brand in the Russian Federation. You have the opportunity to lead the brand to its most ambitious goals and become the largest cosmetics brand in the Russian Federation by 2030. We are not afraid of multinationals; we believe that there are all the opportunities in Russia to build a powerful Russian brand.
Responsibilities:
1. Management of the influencer marketing direction for sales
- Full responsibility for the sales direction through bloggers: strategy → planning → launch → analytics → scaling
- Meeting the revenue plan and maintaining the target advertising cost of sales (ACoS)
- Forming monthly and quarterly plans for revenue, expenses, and the number of integrations
- Managing and allocating the advertising budget among bloggers, platforms, and mechanics
- Searching for growth points and scaling the direction
2. Working with bloggers and advertising integrations
- Building a system for searching and selecting bloggers with high sales potential
- Defining criteria for purchasing advertising: placement cost, sales forecast, CPM/CPO/ACoS, blogger's historical performance
- Controlling negotiations, purchases, and integration launches
- Developing and testing different mechanics: native integrations, promo codes, CPA/fixed fee, ambassadorship, long-term contracts, and other models
- Forming a pool of effective bloggers and developing repeat placements
- Reallocating budget from ineffective placements to the most profitable ones
3. Analytics and Efficiency
- Building transparent funnel analytics: budget → integration → traffic → order → revenue
- Analyzing the effectiveness of each blogger, integration, offer, and advertising mechanic
- Monitoring key metrics: revenue, ACoS, ROMI, CPO/CPA, average check, conversion rate, number of orders
- Forming forecasts for the results of future placements based on historical data
- Conducting regular hypothesis tests and making data-driven decisions
- Collaborating with analytics/IT on the development of attribution and reporting systems
4. Working with performance-driving content
- Analyzing which formats, scripts, offers, and presentations yield the maximum conversion to purchase.
- Setting technical specifications for bloggers' advertising integrations.
- Collaborating with the content team on creating and testing performance-driving mechanics.
- Forming a database of best practices and successful case studies.
- Scaling the most effective combinations of "blogger × product × offer × creative".
5. Team Management
- Managing a team of influencer marketing managers: setting tasks, monitoring results, and developing employees
- Building the department structure and distributing areas of responsibility
- Hiring and onboarding new employees as needed for scaling
- Developing KPIs and a team motivation system tied to business results
- Conducting regular coordination meetings and performance reviews
- Automating and standardizing departmental processes
Requirements:
- Experience in influencer marketing management with a focus on sales and revenue
- Understanding of performance marketing and unit economics: ACoS, ROMI, CPO/CPA
- Experience managing significant advertising budgets and responsibility for their ROI
- Ability to build media plans and forecast revenue from the influencer channel
- Strong analytical skills: Excel/Google Sheets, plan-vs-actual analysis, cohort analysis, working with large datasets
- Understanding of sales attribution systems: promo codes, UTM, post-click/post-view, attribution windows
- Experience in building a system for evaluating blogger effectiveness and making decisions on repeat purchases/scaling
- Understanding of performance-driving content: offers, hooks, CTAs, advertising integration scripts
- Ability to conduct A/B tests and systematically test marketing hypotheses
- Experience in building reports and dashboards for channel management
What we offer?
A cool environment of like-minded people and a strong female community within the team
A modern approach to work — we focus on the essential, delegating all routine tasks to artificial intelligence
Fully remote work and the opportunity to work from anywhere in the world
Official employment according to the Labor Code of the Russian Federation, paid vacation, 5 DAY OFF
A strong team of professionals that generates high results We are constantly improving — undergoing training from top market experts, participating in closed business community chats and clubs, and regularly gaining insights and life hacks from market leaders
A rich corporate culture and employee bonuses: birthday gifts, VOISiki corporate currency, with the option to make purchases in the +VIBE store
VOIS is a brand that doesn't interfere with your freedom.
Welcome* to our team!
ROCKET LAUNCH LLC represents the VOIS brand
