CJE with e-com marketing experience

We are developing an innovative platform based on generative artificial intelligence (GenAI) designed to automate the creation and management of marketing campaigns. The main goal of our product is to generate personalized communications autonomously, where multi-agent systems independently analyze audience data, develop strategies, create content, and optimize results in real-time.

We are looking for a CJE with a strong understanding of e-com marketing.

Responsibilities

• Conduct research on the entire customer journey to identify key issues affecting business results: formulate hypotheses, test them with data, conduct qualitative and quantitative research.
• Develop product development strategies, define priority areas for research.
• Organize pilot launches through A/B testing, evaluate the impact of changes on key metrics, and scale successful initiatives.
• Present materials based on research results.

Requirements:

• At least 2 years of experience as a business analyst, CJE, or product analyst;
• Experience in developing data-driven improvement strategies and seeing them through to implementation;
• At least 3 years of experience in e-com as a CJE, marketer, or product analyst;
• Experience in launching advertising campaigns that increase customer engagement and LTV.
• Experience in the full cycle of managing marketing campaigns: from hypothesis generation to analysis and defense of results;
• Knowledge of the banking products market and marketing mechanics;
• A passion for digging deep to understand why a customer behaves in a certain way;
• Knowledge of basic statistics (methodology for evaluating A/B tests, hypothesis testing);
• Experience conducting in-depth interviews;
• Customer Journey Map (CJM) design;
• Proficiency in PowerPoint for analytics and presenting results;
• Ability to present research findings and explain complex concepts in simple terms;
• Experience in negotiating with contractors and stakeholders and achieving desired outcomes.
• Proven experience in growing metrics within your area of responsibility.

Advantageous:

• Ability to find common ground with diverse and even unusual people;
• Experience with Python, SQL;
• Confident Excel user (pivot tables, VLOOKUP, statistics);
• Understanding of principles for evaluating target audience, sales funnels, conversion, CTR, CR, Open Rate, Delivery Rate, etc.

Conditions:

• stable salary and employee support • official employment • extended voluntary medical insurance from day one and preferential insurance for loved ones • corporate training at Sber's Virtual School • Prime subscription with the option to share with three close individuals • corporate pension program • flexible mortgage discount equal to ⅓ of the Central Bank's key rate.