at INVITRO Medical Laboratory Network
INVITRO medical laboratory network is seeking a Director of CDP and Loyalty Program
Responsibilities:
- Development of the CDP platform and the company's CRM/CDP ecosystem
- Formation of the CDP development roadmap in collaboration with CMO, IT, Analytics, and Product teams
- Management of the customer profile and Customer 360 logic
- Formulation of requirements for data, events, attributes, and integrations
- Development of trigger, event-based, and automated scenarios
- Setting requirements for CDP integrations with the website, app, personal account, and other information systems
- Formation of the CRM/CDP strategy for the customer lifecycle
- Development of mechanics for onboarding, activation, retention, repeat purchase, and reactivation
- Management of email, SMS, push, web/mobile push, messenger, and personalized communications on digital surfaces
- Management of the CRM/CDP, loyalty program, and customer communications team
Requirements:
- 3+ years of experience managing CRM/CDP/Loyalty functions
- Experience working with a large customer base and high volume of transactional data
- Understanding of Customer 360, segmentation, event-based marketing, and marketing automation
- Experience managing email, SMS, push, and other direct channels
- Experience in developing loyalty programs and understanding their economics
- Deep understanding of retention, lifecycle, and CRM marketing
- Ability to calculate incremental effect, uplift, LTV, retention, and ROI
- A/B testing experience
- Experience in team management and cross-functional work with Marketing, Analytics, IT, and Product
What the company offers:
- Professional development within a large medical holding
- Employment from the first working day according to the Labor Code of the Russian Federation, official salary
- Work schedule: 5/2, hybrid
- Work location: Moscow, ul. Kievskaya 7 k 2
- Health and support: Voluntary Medical Insurance (DMS) policy with telemedicine, consultations with specialists, and a psychotherapist. Corporate discounts up to 50% on all types of medical services for you and your loved ones
- 3 paid days off
- Gift for Birthday and for children for New Year and Knowledge Day
- Internal and external training, seminars, conferences
- Corporate discounts and exclusive special offers from 800+ partners (goods, education, sports, health, restaurants, leisure)
- Referral bonus for recommending friends to the INVITRO team
