Title: Head of Marketing (SberFirst)
Company: SBER
Location: Moscow
Experience: 3 to 6 years
Premium Segment Marketing Department
Responsibilities
- Participate in the development and implementation of marketing strategy for products
- Conduct market research: analyze trends, benchmarks, target audience, and competitive environment to determine product positioning and key advantages
- Plan and ensure the launch of new products and features into the market, including the development of value propositions and communication strategies
- Organize and manage cross-functional projects for product and campaign launches in collaboration with product, development, analytics, media, and creative teams
- Analyze key metrics to evaluate the effectiveness of activities and optimize the budget. Participate in the development of creative ideas,
- Interact with agencies to create materials, media strategies, and special projects; coordinate the implementation of comprehensive marketing campaigns (360°), manage the process, and control execution
- Analyze product funnels and growth points
- Generate and implement hypotheses for their optimization.
