Remote Vacancy
Aviasales is looking for a Product Marketing Lead (Travelpayouts)
Travelpayouts is an affiliate platform from the creators of Aviasales, specializing in monetizing travel traffic. The team helps travel bloggers and website owners worldwide earn from their content using affiliate tools from brands like Booking.com, Tripadvisor, Viator, and others.
They are currently seeking a Product Marketing Lead for the Travelpayouts marketing team. This role is for someone who wants to be responsible for product marketing across the entire product line, influence strategy, and work closely with product and brand in the international market.
Responsibilities:
- Own product marketing for key areas (current products and new launches)
- Drive the achievement of business goals: launch marketing initiatives aimed at revenue growth
- Build and maintain product positioning and messaging: define how Travelpayouts is perceived in the market across different segments, and ensure communication consistency across various channels
- Manage go-to-market strategy from start to finish: prepare launch plans, coordinate preparation with stakeholders, execute launches, and measure impact
- Establish systematic work with market and partner insights: conduct research, interviews, case studies analysis, competitor monitoring — and translate this data into product and marketing solutions
- Develop and coordinate the team
- Collaborate with cross-functional teams (product, design, analytics, support, commercial) and help synchronize different marketing efforts around common goals
Candidate Expectations:
- 3+ years of experience in leading product marketing for IT products or services; experience in fast-growing companies is a plus
- Ability to connect product and marketing initiatives with business metrics and revenue, working across the entire funnel: from onboarding and activation to retention and growth
- Management experience: hiring, developing, and coordinating a team, experience in building transparent processes
- Willingness to combine strategy and operational work when necessary: independently conduct research and interviews, formulate messages, participate in GTM preparation and execution
- Data literacy: ability to read dashboards and reports, evaluate the effectiveness of initiatives and projects, make data-driven decisions
- Knowledge of key product and marketing approaches and frameworks (roadmap, MVP, JTBD, CJM, AARRR, ICP, value proposition, etc.)
- English language proficiency at B2 level or higher: the main part of the marketing is focused on international markets
- Initiative, systematic approach, and interest in the travel industry and affiliate marketing
Team Operations:
- Anywhere in the world: location-independent, paid in dollars, enjoy traveling
- No bureaucracy: comfortable processes, horizontal and open communication, quick discussion of ideas and decision-making
- Compensation: Voluntary medical insurance, psychotherapy or foreign language courses, sports activities, and sick leave.
