Head of Trade Marketing Department

We are a cosmetic company with over 25 years of experience in the decorative cosmetics market. The company develops operational marketing as an integrated system of brand communication, sales support, and channel management.

We are currently looking for a Head of Trade Marketing to lead the retail and channel marketing direction and be responsible for the development of the company's trade marketing system.

This is a hands-on role with managerial responsibility. We need a specialist who can simultaneously build processes, manage a team, and independently lead key directions and channels.

The Head of Trade Marketing works in conjunction with sales, SMM, content, e-commerce, brand, and product teams.

Key Responsibilities

Trade Marketing and Team Management

• Development and management of the company's trade marketing function;

• Management of the trade marketing team;

• Building processes for planning, execution, and effectiveness evaluation of trade activities;

• Establishing a system of interaction between marketing, sales, and channels;

• Monitoring deadlines, quality of execution, and effectiveness of initiatives.

Trade Strategy and Planning

• Development of short-term trade strategy and annual trade planning;

• Creation of a unified trade calendar across brands and sales channels;

• Management of promotion planning and activation mechanics;

• Participation in new product launches and commercial activations.

Sales Channel Management and Retail Brand Presentation

• Management of brand presentation across all sales channels: marketplaces, federal and local networks, e-commerce;

• Control of visual brand presence: brand pages, POSM, product placement, trade equipment, retail materials;

• Participation in the development and implementation of client and brand activations;

• Adaptation of marketing initiatives for different sales channels.

Commercial Effectiveness and Analytics

• Monitoring the effectiveness of trade activities and promotions;

• Evaluation of ROI and ROMI of activities;

• Analysis of sell-in/sell-out indicators;

• Control of inventory, excess stock, and promotion effectiveness;

• Participation in developing recommendations for channel and category development.

Cross-functional Interaction

• Close collaboration with the sales department;

• Interaction with SMM, PR, content team, and e-commerce;

• Synchronization of trade activities with brand and product strategy;

• Participation in preparing materials and launches for partners and retailers.

Requirements

• Higher education;

• Minimum 5 years of experience in trade marketing;

• Team management experience;

• Experience working with federal networks, marketplaces, or FMCG/e-commerce channels;

• Understanding of commercial metrics and retail processes;

• Experience in building trade calendars and promotion planning;

• Understanding of sell-in/sell-out analytics;

• Experience managing trade budgets;

• Systematic thinking and a high level of organization;

• Ability to work in a hands-on format.

Will be an advantage

• Experience in beauty, fashion, or FMCG;

• Experience launching retail activations and brand zones;

• Understanding of omni-channel marketing;

• Experience interacting with e-commerce and marketplace teams;

• Experience managing multiple brands simultaneously.

Conditions

• Official employment according to the Labor Code.

• Five-day work week, working hours from 9 AM to 6 PM. Hybrid work format possible;

• Decent compensation. The amount of compensation is negotiable and depends on the candidate's qualifications.

• Probationary period – up to 3 months (with the possibility of early completion).

• Social package: partial meal compensation.

• Vacation according to the Labor Code.

• Of course, good discounts on all our products :)