The SYNERGY corporation is looking for a Head of Growth Marketing.
Head of Growth Marketing:
- Responsible for additional revenue growth throughout the entire Customer journey: from advertising and program selection to payment, continued learning, and additional products.
- Researches the funnel based on data, identifies growth points, estimates their monetary potential, and sets priorities.
- Forms and manages the Growth plan: growth levers, target metric values, resources.
- Develops and updates the methodology for launching experiments (MLE).
- Organizes a regular flow of experiments according to the experiment launch methodology (MLE), presents results to collegial bodies.
- Negotiates with marketing, sales, analytics, development, and student support teams on the implementation of changes based on experiment results: performers, deadlines, resources.
- Ensures the implementation of approved solutions, estimates additional revenue and payback.
- Manages the Growth team: hiring, task allocation, performance monitoring.
Requirements:
- Proven experience in leading growth with confirmed results in payments, revenue, or retention.
- Marketing expertise: audience, offering, acquisition channels, landing pages, connection to sales.
- Strong analytics: funnels, segments, cohorts, estimation of change potential. Proficiency in statistics and mathematical analysis tools.
- Financial evaluation of initiatives: revenue, costs, payback, impact on subsequent stages.
- Experience with a series of rapid experiments (A/B tests) – from hypothesis to implementation.
- Experience in team management and cross-functional projects.
- Independence and initiative: proactively identifies tasks and brings them to completion.
- Focus on the final business result.
- Ability to negotiate with departments that are not under their direct supervision.
- Willingness to personally delve into details when a project needs assistance.
Conditions:
- Work schedule: full-time office, 5/2, from 09:00 to 18:00.
- Official employment: registration with a full package of social guarantees, including vacation and sick leave.
- Comfortable cafes and canteens: cozy spaces for socializing with colleagues over a cup of coffee, discussing joint projects, and the latest corporate news.
- Unique team atmosphere: diversity of generations and cultures, contributing to an inspiring work environment.
- Investment in your future: enhancing competencies and implementing the best global practices for your professional growth.
- Opportunity to attend business events: participation in events that foster the expansion of professional connections and knowledge.
- Corporate fitness services: fitness halls and yoga studios are available on the corporation's premises with a personal discount for employees.
